Proactive Worldwide Elevates Senior VP Erik Prentice To COO Role

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Dr. Erik Prentice accepts COO position at Proactive Worldwide, a global leader in competitive intelligence, market research, and customer insights consulting.

Dr. Erik Prentice COO

Competitive Intelligence firm Proactive Worldwide announced Senior Vice President Dr. Erik Prentice has accepted a larger role within the firm, taking on new responsibilities as Chief Operating Officer. CEO Gary Maag stated the move affirms Prentice’s game-changing contributions as a senior leader within the organization, specifically in growing PWW’s lines of business and increasing its profitability, while also leading PWW’s Healthcare and Life Sciences practice.

Prentice, who obtained his Ph.D in Microbiology and Immunology, is also a seasoned intelligence professional with extensive policy development and project management experience within the Defense Intelligence Agency, Joint Chiefs of Staff, and the Office of the Director of National Intelligence (ODNI) agencies. More recently at PWW, his leading role in the diversification efforts to include new portfolio service offerings have helped PWW achieve double-digit, top and bottom line growth across a diverse portfolio of clients and have expanded the firm’s client base by twenty percent. Prentice was also responsible for the development of best practices in company project management, resource tracking and allocation.

Maag emphasized Prentice’s multi-dimensional background and proven abilities are what make him the logical choice to manage PWW’s operations and growth strategies going forward. “When you consider his expert-level knowledge of intelligence gathering, his superior project management skills, and the respect he has earned from clients, our researchers, and analyst staff, Erik has no peer,” he added.

As COO, Prentice will help enable the firm’s strategic plan from an operational angle to expand PWW’s competitive intelligence, marketing intelligence, and customer research services, including war gaming, scenario planning exercises, and education service offerings. Most important, according to Maag, Prentice will lead the effort to build PWW’s strategic intelligence monitoring and forecasting capabilities, modeled after PWW’s MedForecast™ drug approval and launch forecasting tool and Intelligence2day®, a software platform they offer in partnership with Comintelli. Maag said PWW’s own research indicates the big growth potential for these next-level, data-driven advancements.

About Proactive Worldwide, Inc.

Proactive Worldwide, Inc. is a global research and strategic intelligence consulting firm that provides evidence-based, constructive information within the competitive intelligence, market intelligence, and customer insights domains. Anchored by primary source research for over 21 years, Proactive’s multilingual professionals assist our clients with offerings that include but are not limited to competitive research services, competitor assessments, market entry and defense strategies, war gaming simulations and scenario planning events, and customer experience and user experience studies. To learn more, visit

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