Syntasa Accelerates International Growth with New London Office

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Syntasa expands into new office at Victoria Station in London to accelerate its international growth and serve demand for Predictive Behavioral Analytics

In the UK, Syntasa has contracts with major retailers, telcos, and media companies.

Syntasa, the leader in Predictive Behavioral Analytics, is experiencing continued growth internationally. Last month the company announced new hires in the London office and consequently a move into a bigger office located at Victoria Station in London. The new office provides an easily configurable space for customer appointments, training programs, and additional hires expected to join throughout 2018. Syntasa’s office culture has received wide acclaim, having most recently been shortlisted to Best Places to Work in Virginia, for the third year in a row.

In the UK, Syntasa has contracts with major retailers, telcos, and media companies. A number of financial services companies are also set to begin implementing pilot projects in early 2018. Syntasa’s growth in the UK is the latest in a series of tech companies seeing promise in London’s tech scene, despite Brexit. “London is widely recognized as Europe’s top tech hub and home to some of the world’s largest brands. With the advent of big data, these brands are increasingly searching for AI-driven analytics capabilities and they are finding Syntasa’s solution to be a game-changer,” says David Searle, Vice President of Global Sales at Syntasa.

According to Forrester’s “Prediction 2018: A Year of Reckoning” report, 30% of companies will fail to meet rising user expectations for customer experience, and another 20% will not properly adapt to the changing digital market. The ones who are coming out ahead in this digital economy are laying down the organizational and technological foundations necessary to take their data analytics capabilities to the next level. At the same time, the adoption of artificial intelligence into their marketing platforms is bringing enormous opportunities to connect data across the enterprise and master the omni-channel experience in real-time. In particular, the consolidation of customer data from online and offline sources is of critical importance to marketers.

In the past year, Syntasa has contributed to London’s booming tech scene through partner programs and industry events, including Adobe Summit, Data Mashup, and Big Data London. Syntasa also participates in US events with speaking sessions and demos. At Adobe Summit in Las Vegas this March, Syntasa will officially announce a set of highly anticipated product updates and host a speaking session on utilizing predictive behavioral analytics and accelerating data science in the enterprise.

About Syntasa

As the leader in Predictive Behavioral Analytics, Syntasa is helping enterprises generate real-time, actionable customer insight to enhance the customer experience and drive conversions. Syntasa’s software can be installed on-premise, allowing the enterprise to integrate individual-level clickstream data with sensitive enterprise data. By leveraging open-source technologies, Syntasa seamlessly fits in the new enterprise big data analytics ecosystem and provides easy-to-use behavioral analytics applications which significantly reduce time-to-value.

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Leigh Carden
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