Finalist companies will pitch their solutions to smash one of the "Big Rock" topics covered during the 3rd Annual Loyalty Academy Conference.
BOCA RATON, Fla. (PRWEB) January 17, 2018
The Wise Marketer Group, publishers of The Wise Marketer, the most widely read news source for customer and loyalty marketing in the world, has announced the inclusion of the first-ever "Loyalty Rockbreaker" innovation challenge, to be held live at the third annual Loyalty Academy Conference on Thursday, March 8, 2018 at the Waterstone Resort and Marina in Boca Raton, Florida.
Selected by Loyalty Academy judges from among dozens of candidates, finalist companies will pitch their solutions to smash one of the "Big Rock" topics covered during the 3rd Annual Loyalty Academy Conference. Presentations will be evaluated by a panel of judges and a live audience of conference attendees, with the winner receiving a full year of promotion in the Wise Marketer. Full Loyalty Rockbreaker information and submission details can be found at http://www.LoyaltyAcademy.org.
Said Mike Capizzi, Dean of the Loyalty Academy, "It's not enough to inform about the most important and pressing issues in the customer engagement and loyalty industry, we wanted to offer practical solutions to smash a few of them into bits. We believe this facilitated discussion of innovative technology could change the way you engage and communicate with your customers at this critical juncture."
To submit an entry to the competition, interested companies should send a maximum 10-slide presentation deck, in PDF file format, to mikeg(at)thewisemarketer(dot)com, with the words "Loyalty Rockbreaker Submission" in the subject line of the email. Entries must include contact information (contact name, title, email address and phone number), and must be submitted no later than January 31, 2018.
A panel of reviewing judges will choose three finalists from the qualified submissions to pitch their solutions live at this year's Loyalty Academy Conference.
This year's reviewing panel includes:
- Mike Capizzi, Dean, Loyalty Academy
- Graeme Thomson, Director, Wise Marketer Group
- Bill Hanifin, COO, Wise Marketer Group
Entries will be scored by the following criteria:
1. Innovation of the proposed solution
2. Potential impact on the discipline of loyalty marketing
3. Quality of the presentation
Said Bill Hanifin, COO of the Wise Marketer Group, "We're excited to highlight this year's conference theme of 'The Loyalty Revolution' via our industry-first innovation competition. We're looking forward to presenting this fun, high-energy event to our conference attendees, as well as to our global audience participating in the conference via live-streaming."
About the Loyalty Academy Conference
The Loyalty Academy Conference brings together the leading minds in loyalty marketing for an intimate one-day conference of insightful learning and discussion of the biggest challenges in building customer loyalty today. Attendees can network and mingle at one of south Florida's premiere resort properties while tackling the big-rock issues impacting their loyalty efforts in the coming year. Special Early Bird rates as well as discounted conference room rates at the Waterstone Resort and Marina are available through January 31, 2018.
Please visit http://www.LoyaltyAcademy.org for complete registration details.
About the Wise Marketer Group
The Wise Marketer Group delivers timely and unbiased publishing, research, and educational products to a global audience of marketing professionals. The Wise Marketer Group publishes TheWiseMarketer.com, the most widely read news source for Customer and Loyalty marketing in the world, with a 15-year history serving the global loyalty marketing industry. The Wise Marketer also publishes The Loyalty Guide™ and operates the Loyalty Academy™, the first industry professional certification program, offering the designation of Certified Loyalty Marketing Professional™ (CLMP) to those completing the curriculum.