Extensis and Laidback Solutions Announce Partnership to Automate Creative and Business Workflows

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Companies join efforts to automate key processes when managing digital assets, fonts and metadata

Workflows involving digital assets, fonts and metadata present the perfect application for automation, enabling teams to focus on high value tasks while more redundant processes are automated.

Extensis® announced today it is partnering with Laidback Solutions AB, a leading provider of solutions that automate business processes in any type of workflow. The companies are working together to automate key processes across Extensis’ portfolio of digital asset management and font management solutions, which play an integral role in creative and business workflows.

“Automation is becoming increasingly important as workflows become more sophisticated, dependent on integration of systems, and require consistent, repeatable processes,” said Toby Martin, Vice President of Development and Strategy at Extensis. “Laidback Solutions has been leading the way in developing automated workflow engines for more than a decade. As Extensis continues to advance solutions for automation in digital asset and font management, Laidback is a perfect match for catapulting our efforts.”

“Workflows involving digital assets, fonts and metadata present the perfect application for automation, enabling teams to focus on high value tasks while more redundant processes are automated,” said Pär Andersson, Co-Founder of Laidback Solutions. “With Extensis’ legacy in delivering solutions for accelerating creative workflows, our partnership will enable organizations across the globe to make productivity and efficiency a business advantage.”

Further details of Extensis and Laidback Solution’s integration will be released in the weeks ahead.

About Laidback Solutions
Laidback Solutions was founded in 2002 with a focus on software development for the publishing industry. In news publishing, speed and efficiency is a top priority. Working in this environment has made our technology very flexible since news changes all the time. We are strong believers that the systems must support the organization, not set the organization.

Today Laidback Solutions is represented in twenty different countries via partners and reseller and has customers running our software in a total of thirty countries.

About Extensis
For more than 20 years, Extensis® has helped individuals and organizations of every size drive down operational costs and accelerate profitability with font and digital asset management solutions that maximize the value of digital content, streamline workflows, ensure compliance, and accelerate collaboration. Extensis’ top-rated server and desktop products include: Portfolio® for digital asset management, Universal Type Server® for organizations that require font access, synchronization and compliance, Suitcase TeamSync™ for small workgroups to share fonts, and Suitcase Fusion® for individuals to manage font collections. Founded in 1993, Extensis is headquartered in Portland, Oregon, and Northampton, England. For additional information, visit http://www.extensis.com

© 2018 Celartem, Inc. d.b.a. Extensis All rights reserved. Extensis and the Extensis logo mark, Suitcase Fusion, Suitcase TeamSync, Extensis Portfolio, Portfolio NetPublish, Portfolio Flow and Universal Type Server are trademarks or registered trademarks of Extensis in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of Extensis or other respective owners.

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Joscelyn Zell
Extensis
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