ReachForce and Digital Pi Announce Strategic Partnership

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Digital Pi's Gold Standard Marketo Implementation made even more powerful with incorporation of ReachForce's Smart solutions

Through this partnership, customers enjoy a best-of-breed data management and marketing automation solution resulting in increased pipeline effectiveness.

ReachForce and Digital Pi announced a strategic partnership that will enable Marketo customers to purchase ReachForce's marketing and sales data management solutions through Digital Pi in conjunction with its consulting services. The combined power of ReachForce technology and Digital Pi’s Marketo expertise increases customer’s return on investment in Marketo by ensuring that their marketing automation platform is campaign-ready at all times.

Data quality is critical to the success of marketing and sales teams reaching their targets. ReachForce’s solutions dramatically enhances the value of records in marketing automation and CRM platforms by improving the quality and completeness of contact and account data. Similarly, Digital Pi is a premier Marketo consultancy focused on helping companies get rapid, sustainable, and quantifiable ROI from the Marketo Engagement Platform.

The partnership will enable Digital Pi to resell and implement ReachForce’s technology to Marketo customers, ensuring that buyers rapidly realize the full benefits delivered by ReachForce’s SmartForms and SmartManage technologies. Digital Pi will implement ReachForce as part of its Gold Standard implementation and help customers use the insights to fuel data-driven marketing campaigns.

Marketo customers must be vigilant when it comes to managing the quality, completeness, and availability of account and contact data to aid in the success of their campaigns. This is especially true for companies relying on marketing to contribute to revenue through demand generation. With strategies such as account-based marketing, the ability to identify the most strategic accounts and tailor marketing campaigns towards segmented audiences to increase engagement depends on having the right data in the right place at the right time.

ReachForce’s data management technology automatically cleans up “dirty data” by verifying, standardizing, correcting, and enriching data so that it is always in “campaign-ready” condition. With additional insights curated from more than 150 data points including revenue, industry type, hierarchy, and job function, sales and marketing teams can more easily conduct their outreach efforts – and do so with confidence of achieving higher conversion rates.

Leaders of the two companies agree that their partnership is a natural fit: Digital Pi’s focus is the implementation and support of Marketo, and Marketo is the marketing-automation solution utilized by most Reachforce customers.

“Through this partnership, customers enjoy a best-of-breed data management and marketing automation solution resulting in increased pipeline effectiveness,” said ReachForce CEO and President Dion Cornett. “Digital Pi epitomizes the value a Marketing Consultancy should provide to clients, which is why we believe Marketo users will find this partnership particularly invaluable to the success of their campaigns.”

Ryan Vong, CEO of Digital Pi, said “Accurate and timely data is the foundation that Marketo customers rely upon. ReachForce’s data management solutions are an essential part to any organization running marketing operations or demand generation. We are excited to form this partnership to ensure that each campaign has the necessary data to run.”
Read full details about ReachForce’s data quality management technology here.

About ReachForce

ReachForce believes in the power of data to help smart, data-driven B2B marketing and sales teams achieve
dramatically greater pipeline success. Companies ranging from Fortune 100s to start-ups choose ReachForce’s
data management solutions to solve their data quality and completeness challenges by automatically verifying,
enriching and managing contact and account data to power their campaigns. At the core of its solutions is a
curated suite of 1st and 3rd party data that delivers best in class account, contact, and social data. With better
data as the foundation of campaigns, companies unlock the potential for significantly increased revenue. It’s
that simple.

About Digital Pi

Digital Pi is a leading full-service Marketo Services Partner helping companies get the most value from their
investment in the Marketo Engagement Platform and integrated technologies. We defined the "Gold Standard"
for Marketo, a standard framework that helps companies engage with their prospects and customers at global
scale. Founded in 2013, Digital Pi has helped hundreds of companies get Marketo right.

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