Bold Entity Launches New Brand And Website For Leading North Texas Mechanical Contractor

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NTD Mechanical has a sophisticated new brand that aligns more effectively with the rapidly growing Texas contractor.

NTD Mechanical is one of the fastest growing commercial mechanical contractors in the Dallas area

Carmen Smith, President (right) and Kevin Stokes, Preconstruction Manager (left)

We are passionate about our positive culture and wanted our branding to reflect how much we care about our team members. It is important that every existing and future employee feel pride for our company, comments Yesenia Garcia, VP of Sales and Marketing.

Bold Entity, an innovative brand strategy and marketing company, announced the completion and launch of a new brand strategy and associated website for NTD Mechanical (formerly NT Ductworks). The rebranding was initiated by NTD Mechanical winning the 2017 Luna Award for Established Construction Firm of the Year as well as strategically timed to align with major growth initiatives and service line additions for the company.

“We chose to work with Valerie Jimenez and the team at Bold Entity because they understand how critical it is to focus on our differentiators while showcasing our results,” says Carmen Smith, president of NTD Mechanical. “We now have a brand and online presence that provides visitors with a full picture of who we are.”

NTD Mechanical required a brand change that would reflect their positive culture, award-winning project management methodology, and focus on quality results. As a part of the rebranding efforts, Bold Entity highlighted employee retention and acquisition as a foundational component of the organization.

“We are passionate about our positive culture and wanted our branding to reflect how much we care about our team members. It is important that every existing and future employee feel pride for our company,” comments Yesenia Garcia, VP of Sales and Marketing at NTD Mechanical. “Additionally, it is now easier for potential employees to understand us better, and make a more informed decision regarding whether or not we are a good fit for them.”

“It is important that we bring forth the most positive, authentic components of our clients’ brands and provide insights into how those impact their clients,” says Valerie Jimenez, founder and CEO of Bold Entity.

“It was a pleasure to work with Carmen and her team at NTD Mechanical, particularly in light of their focus on quality coupled with a family atmosphere,” says Jimenez. “They genuinely care about their people, and clients.”

Bold Entity provides innovating branding strategies to organizations who are unique and want to stand-out in their industries.

“We understand how important it is that a brand convey the uniqueness, the emotion and the true meaning of an organization,” says Jimenez. “By investing time and energy in really learning about those elements, we are able to bring brands to life.”

Bold Entity utilized a combination of messaging strategies to bring the NTD Mechanical brand to life, including video, strong messaging, social media interaction, and personalized email marketing.

“We knew that to convey all that we know, understand and believe required a multi-faceted approach,” says Smith. “Valerie and the Bold Entity team ensured that our company can now be seen in the proper light by potential clients, new team members and partners. We are extremely pleased with the results.”

To learn more about NTD Mechanical, visit the new website at

About Bold Entity:

Bold Entity empowers companies with unique ideas to reach their marketing goals by providing exceptional creative services that deliver positive experiences. Our proven methodology aligns with your big ideas to ensure that you are represented both digitally and traditionally. Through our innovative methodology, we are able to propel our clients into a thriving position in the marketplace. To learn more about Bold Entity, visit

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Valerie Jimenez
Bold Entity, Inc
+1 (214) 989-7022
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