Plaid Enterprises Wins Help Heal Veterans Partner of the Year

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Plaid donates over one million dollars in craft supplies to help wounded veterans.

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With Plaid's help, we’re able to increase the number of veterans served and help them and their families achieve a “new normal," said CEO Joe McCain.

Help Heal Veterans (Heal Vets), a non-profit dedicated to serving military veterans by supplying them with therapeutic craft kits, has chosen Plaid Enterprises as their 2017 Partner of the Year. Plaid has donated over one million dollars in craft supplies to help the veterans that participate in the Heal Vets therapeutic craft kit program. “We are beyond grateful for the extraordinary partnership and large donations that we received from Plaid. Partnerships like this are the reason we are able to distribute over 31,000 craft kits each month. With their help, we’re able to increase the number of veterans served and help them and their families achieve a “new normal.” Craft therapy has a 100 year proven record of helping veterans suffering from Traumatic Brain Injury and PTSD, by allowing them to reduce stress, create a sense of accomplishment and improve self-esteem,” said CEO, Joe McClain.

To further their impact of the therapeutic craft kits, Heal Vets strives to reduce their costs by designing, manufacturing and distributing many of its own products. Heal Vets provides a 5 to 1 value versus buying something similar in a retail store. All products and services combined have provided more than $552 million in value to the veteran community.

Plaid President and CEO, Mike McCooey said, “We strongly believe in the work that Heal Vets is doing and are proud to support them in any way we can. Through our many years in the craft industry, we have seen first-hand how transformative the act of creating can be in people’s lives. It is our absolute privilege to help support our military veterans in this way.”

About Plaid  Founded in 1976 by David Cunningham, Plaid Enterprises, Inc., is one of the world's largest, most diverse manufacturers of creative do-it-yourself products. Plaid's product innovation and dedication to the ever-changing needs of consumers have made the Plaid family of products among the most recognized and desired brands worldwide.  Notable brands in Plaid's portfolio include FolkArt, Apple Barrel, Delta, Bucilla, Martha Stewart Crafts, and one of the industry's best known, Mod Podge, a favorite since 1967. 

Help Heal Veterans, a nonprofit organization founded during the Vietnam War, supplies free arts-and-crafts kits to injured servicemen and women and U.S. veterans. The kits often become a part of the patient’s treatment plan, providing a creative outlet for stress and boredom and a way to rebuild confidence and self-esteem. Help Heal Veterans has distributed more than 29 million kits since 1971 from hundreds of craft categories.

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Tracie Hovey

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