StatSocial Acquires Macromeasures; Expands Social Data and Analytics Capabilities

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StatSocial announced today it has acquired Macromeasures as part of its ongoing efforts to build out industry leading social data and analytics capabilities.

StatSocial announced today it has acquired Macromeasures as part of its ongoing efforts to build out industry leading social data and analytics capabilities. Macromeasures offers important new data, APIs, clients, and partners that complement StatSocial’s business model. Over time, StatSocial and Macromeasures will harmonize underlying data and analytics assets, though Macromeasures will continue to operate as an independent business unit.

StatSocial enables marketers, planners, and media sellers to identify and reach the best consumer prospects and measure marketing campaign effectiveness by leveraging unique social audience insights. StatSocial's insights are built upon a taxonomy of over 50,000 segments (demographics, brand affinities, interests, TV shows, influencers, and IBM Watson Personality Insights) and linked to consumers covering 70% of US households.

“We were always impressed with the Macromeasures solution, and the offering was so complementary to what we’ve built here at StatSocial. We’ve long wanted to work with their team and I am happy to report that the timing and opportunity worked out well,” said Michael Hussey, CEO of StatSocial. “Macromeasures also expands our client and partner base. Every part of our investment in Macromeasures supports our overall growth strategy,” added Hussey.

“We’re thrilled that Macromeasures is joining StatSocial. StatSocial has always shared our focus in delivering the industry’s most accurate data and marketing insights derived from social behaviors,” said Vasu Nadella, CEO of Macromeasures.“With this partnership, we know that the products we built at Macromeasures will be even better placed to help marketers serve personalized experiences and gain meaningful insights to honor who their customers are as people,” added Vasu.

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