Baci Perugina Brightens Up New York with ‘Kissing Away the Blues’ Initiative

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The premium Italian chocolate brand sparks cheer on “Blue Monday”

Baci Perugina, the iconic Italian chocolate brand recognized worldwide as a symbol of love and affection, has launched today in New York Kissing Away the Blues, an initiative seeking to spark positive emotion on the fourth Monday of January, otherwise known as “Blue Monday”.

According to millennials, Blue Monday (falling on January 22, 2018) marks the saddest day of the year. Reality starts to set back in as holidays are over, the weather is less than ideal and a whole work week lies ahead.

To spread some love and cheer up New Yorkers today, Baci Perugina representatives will be in Manhattan – in Herald Square, Flatiron Square and Eataly Downtown – handing out Baci chocolates to everyone who takes a moment to write a positive message on large, Kissing Away the Blues message boards. In return, they will receive a nice handwritten message left by someone else and a delicious Baci (meaning kiss in Italian) chocolate. Much like Baci’s signature “love notes”, or charming messages embracing each truffle – which have spread emotion to people across the globe through the words of authors, poets, philosophers and contemporary artists since the 1930s – the thoughtful messages people leave are meant to bring joy to those who receive them.

Kissing Away the Blues also encourages New Yorkers to spark positivity on social media by sharing uplifting messages including the hashtag, #BaciMonday. Everyone who shares content via Facebook or Instagram and on the message boards throughout the city will be entered for a chance to win several prizes, such as a special Baci chocolate-making class and other sweet Baci surprises.

“Exchanging chocolates is often associated with holidays like Valentine’s Day or Christmas, but our aim is for people to identify Baci with something more unique,” explains Valeria Norreri, Confectionery International Business Unit Manager of Baci Perugina International - Nestlè. “With its celebrated love notes, Baci chocolate has a reputation for being a messenger of emotions, bringing joy to those who receive them. We hope this nontraditional take on a nontraditional holiday will help brighten people’s day today and spark positivity for all who participate. After all, what better way to put a smile on someone’s face than Baci chocolate?”

With its delicious blend of decadent dark chocolate, layered over a crunchy, chocolaty-hazelnut filling topped with a whole hazelnut, every part of Baci chocolate contributes to an experience of pure indulgence and charm – which Baci Perugina intends to spread throughout the city today.

For more information:
Instagram: @baciperugina

About Baci Perugina:
Baci Perugina’s origins date back to 1922 in Perugia, Italy, where the iconic chocolate was first created in the hands of Luisa Spagnoli. Part of the Nestlé-owned Italian confectionary company, Perugina, Baci chocolates are exclusively produced in Perugia and exported to 55 countries worldwide, with more than 500 million sold annually. Staying true to its original recipe, Baci chocolate is made of just eight all-natural, gluten-free and kosher-certified ingredients. In 2016, Baci Perugina pledged its participation in The Cocoa Plan, a Nestlé initiative established by the global corporation to continue its long-term commitment to supporting UTZ-certified sustainable cocoa production, cocoa farmers and their communities. Over the past 95 years, the sentimental aspect of Baci Perugina has greatly contributed to its global success. The celebrated Italian chocolate brand is recognized around the world not only for its heritage, quality and taste, but also as a symbol of love and affection. The trademark Baci “love notes” are now available in Italian, English, Spanish, French, Portuguese and Chinese.

For ‘Kissing Away the Blues’ Inquiries:

Colangelo & Partners
Colleen Dreyer – 646.346.1755; cdreyer(at)colangelopr(dot)com
Megan DeAngelo – 646.624.2885 x 232; mdeangelo(at)colangelopr(dot)com

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Colleen Dreyer

+1 5167766083 Ext: 113
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