LOS ANGELES (PRWEB) January 22, 2018
PK4 Media has been named a finalist by Digiday Video Awards in the "Best Video Ad Tech Innovation" category.
PK4 was selected for introducing TruEngage, the first customizable technology that creates interactive overlays on top of video pre-roll ads. PK4 is being recognized for the success of its TruEngage KitchenAid Mini-Mixer campaign. The campaign resulted in a 468% increase in brand lift for purchase intent measured by Nielsen.
In 2017, world-class brands utilized TruEngage to encourage users to either engage with the brand or generate a completed pre-roll view, creating a win-win solution for both brands and consumers. This innovative creative unit has been used by world-class clients including: KitchenAid, Honda, Ford, Discovery Channel, and Original Productions.
Digiday will announce the winners at the awards gala on Jan. 30, 2018 at 7:00 p.m. at the Edison Ballroom in New York City.
If PK4 Media wins, it will be the company's 18th award since launching as the advertising industries first Omni-Channel PMP media company in 2009.
"It is an honor for PK4 Media and TruEngage to be recognized at the Digiday Video Awards alongside some of the most innovative companies in the Ad Tech space," said CEO of PK4 Media Tom Alexander. "TruEngage allows advertisers to engage consumers in meaningful and measurable ways during video pre-roll ads and we look forward to helping more brands connect with consumers in 2018."
About PK4 Media
The advertising industry's first Omni-Channel PMP Company serves video and display ads to relevant audiences across every possible touch point: Desktop, Mobile, Tablet, CTV, VOD, In-Mall, In-Theater and Digital-Out-Of-Home.
Founded in Los Angeles in 2009 by CEO Tom Alexander, clients include: Activision, Amazon, Bacardi, Esurance, Ford, Honda, KitchenAid, Lionsgate, Microsoft and Procter & Gamble.
PK4 Media has won 17 awards: C-Suite Quarterly's NextGen 10, Entrepreneur 360, Innovation & Technology, Ernst & Young Entrepreneur of the Year Semifinalist, LA Business Journal's Best Places to Work, Deloitte's Technology Fast 500 Winner, 2-Time Forbes Most Promising Company, 3-Time Inc 500|5000 Award Winner, 3-Time LA Business Journal Fastest Growing Minority-Owned Company and 3-Time LA Business Journal Fastest Growing Company.
CEO Tom Alexander contributes to Advertising Age, Forbes, The Drum, Campaign U.S. among others.