Clubessential Acquires ClubReady, LLC.

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Acquisition doubles Clubessential’s membership-focused customer base with entry into the rapidly growing fitness & wellness markets

Clubessential, the leading provider of membership and club management solutions to the private club and college athletic markets, today announced the acquisition of ClubReady, LLC. ClubReady, a Saint Louis, Mo.-headquartered company, is revolutionizing Club Management with their unique combination of Software as a Service (SaaS), payments solutions and professional services to over 2,200 fitness clubs and studios, including many of today’s top brands.

“We are pleased to welcome ClubReady and their valued customers, employees and partners to Clubessential. ClubReady has pioneered the concept of a fully managed, membership-based business solution that helps fitness and wellness franchisors and clubs effectively manage their rapid growth,” said Randy Eckels, CEO of Clubessential. “The company’s comprehensive solution combines a highly configurable, userfriendly, multi-club SaaS platform with fully integrated billing, payments, franchise royalty management and outsourced professional services. Club owners can now focus on their members and successfully growing their business. We are excited to add ClubReady to our newly formed Fitness and Wellness Division to support our mission to help our customers attract, retain and serve their membership communities for life.”

Anthony Geisler, CEO of ClubReady customer Xponential Fitness, said: “ClubReady is a strategic business partner supporting Xponential’s rapid growth in brands and franchise locations. Their innovative Club Management software and responsive service have proven invaluable to our franchisees.” What’s more, Geisler added, “ClubReady’s franchise level royalty management solution helped streamline our Club Pilates franchise operations as we increased our franchise portfolio by 500% and average location revenue by 75%. We look forward to expanding our partnership with ClubReady as Xponential continues to grow, adding hundreds of locations every year with our Cycle Bar, Stretch Labs and Row House brands.”

“ClubReady is the clear software technology leader in the Fitness and Wellness industry,” said Morad Elhafed, Partner of Battery Ventures, a global, technology-focused investment firm and the primary investor in Clubessential. “We are impressed with ClubReady’s unique capabilities to help franchisors meet the exploding growth occurring in boutique fitness and wellness franchise concepts.”

About Clubessential
Founded in 2002, Clubessential provides a full suite of membership and club management Software as a Service solutions to private clubs and college athletic programs. The Clubessential offerings consist of website, mobile apps, accounting, point-of- sale, payments, CRM, reservations, camps and statistics software solutions which help over 1,400 private clubs and 950 college athletic programs better attract, engage, and retain their members for life. For more information, visit http://www.clubessential.com.

About ClubReady
ClubReady was founded in 2009 under the notion: "There has to be a better way." That small, but powerful mantra, is what drove ClubReady from an industry upstart to a leading provider of fitness and wellness club management software. ClubReady is a management platform branded for your club or studio. From lead management through member retention, you’ll have what you need to run your club and studio, your way. For more information, visit http://www.clubready.com.

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Nick Wright
Clubessential
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