CHICAGO (PRWEB) January 23, 2018
In support of the retail industry’s only event that addresses the shopper’s right to know what’s in the products they use and consume, the Path to Purchase Institute announces the advisory board for its upcoming TransparencyIQ conference. Building on the success of the inaugural 2017 event, the advisory board provides guidance and perspective on content that will truly make an impact for retail, CPG, packaging, regulatory and NGO executives.
The advisory board members represent diverse voices across the industry, each with extensive hands-on expertise. Alongside Patrick Moorhead, Chief Marketing Officer at founding sponsor Label Insight, the advisory board includes:
● Deborah Arcoleo, Director, Product Transparency, The Hershey Co.
● Anne Bernier, Senior Director, Business Process Strategy, Topco
● Elizabeth Dunford, Research Fellow of Food Policy, The George Institute for Global Health
● Erin Hennessey, Trade Standards Director for Corporate Industry Affairs, Procter & Gamble
● Jay Porter, President, Edelman Chicago
● Kristi Weaver, Partner, McKinsey & Company
“Supporting shoppers’ right to know what is in the products they use and consume is the right thing to do for consumers and for business,” said Michael McMahon, president and executive director of the Path to Purchase Institute. “We recognized this and launched TransparencyIQ in 2017. In 2018, we are committed to turning up the volume, with more presentations that will deliver depth to key facets of transparency. This groundbreaking event is designed to cultivate and lead a larger conversation around building and maintaining trust and the business value of stronger, more loyal consumer relationships.”
TransparencyIQ is the only conference focused on the revolutionary force of product transparency and its ability to drive consumer trust and brand loyalty in the CPG and retail industries. Designed to both advance the shopper’s right to know and anchor sustainability programs, TransparencyIQ supports CPG brand manufacturers and retailers as they define and implement strategies for adopting transparency initiatives.
The event will be held May 14-15, 2018 at the Hyatt Lodge in Oak Brook, Ill., and will focus on best practice approaches to business, technology and marketing for transparency ROI. More event details and registration are available online at transparency-iq.com.
About the Path to Purchase Institute
The Path to Purchase Institute is a global association serving the needs of retailers, brands and the entire ecosystem of solution providers along the path to purchase. It champions shopper-centric thinking and practices that help define the ongoing evolution of consumer marketing and the overall shopping experience.