Digital Marketing Agency Elite SEM Hires Alight Analytics and ChannelMix

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Elite SEM will use Alight’s ChannelMix solution, the first data aggregation engine built for marketers, to automatically collect, clean and organize all marketing performance data for its clients.

Elite SEM, the award-winning digital marketing agency, is the latest client to partner with Alight Analytics, the industry leader in marketing analytics.

Elite SEM (elitesem.com) will use Alight’s ChannelMix solution, the first data aggregation engine built for marketers, to automatically collect, clean and organize all marketing performance data for its clients.

“We’re a performance-driven marketing agency, so measurement and analytics are part of our DNA,” said Andrew Richardson, director of analytics at Elite SEM. “By partnering with ChannelMix, we’re going to further streamline that part of our operations and enhance our team’s ability to create clean data, trusted analysis and maximum growth for our clients.”

Elite SEM is one of Advertising Age’s Top 25 U.S. Search Agencies and a perennial Inc. 5000 honoree. Mashable, Entrepreneur and Fortune have all praised the agency for its cutting-edge workplace culture. Elite’s clients include Eddie Bauer, Barneys New York, Terminix, Tommy Bahama and other leading brands.

“We’re proud to be working with Elite SEM,” said Matt Hertig, Alight’s co-founder and CEO. “This is an agency that already possesses exceptional expertise in marketing analytics. By arming their team with ChannelMix, they’re going to be able to scale their insights and analytics practice and create even more value for their clients.”

Alight Analytics assists major brands and advertising agencies in a range of industry verticals, such as finance, insurance, sports and entertainment, retail, consumer goods and e-commerce, among others.

ABOUT ALIGHT ANALYTICS

Alight Analytics® is a full-service provider of powerful, actionable marketing analytics to advertising agencies and brands around the world through its ChannelMix® and Insight Analytics Group™ solutions.

ChannelMix, the world’s first marketing data management platform, eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day preparing data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.

Insight Analytics Group offers expert professional services consulting and training in the field of marketing analytics. Insight Analytics Group’s consultants help brands and agencies implement the same successful strategies that Alight has employed with its own clients.

Alight Analytics was named a 2017 and 2016 Inc. 5000 winner, 2017 Inc. Best Workplace, 2016 Best Place to Work by the Kansas City Business Journal, 2016 Company of the Year Stevie Award Winner and 2016 Awards For Excellence nominee by the Digital Analytics Association. Alight’s co-founders, Matt Hertig and Michelle Jacobs, were finalists for 2017 EY Entrepreneur Of The Year for the Central Midwest region.

Alight Analytics is a Google Analytics Certified Partner, a Google Analytics Authorized Premium Reseller, a Google Analytics Technology Partner, a Google AdWords Partner, a MarketLive Integrated Partner, an Amazon Web Services APN Consulting Partner, a Tableau Software Alliance Partner and part of the SAP HANA Startup Program.

For more information, visit http://www.alightanalytics.com.

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James Hart
@AlightAnalytics
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