“With the shift to digital-centric strategies over the past decade, a plethora of marketing tools have been designed to focus on online data. But with 119.6 million television viewers and 268 million radio listeners in the US alone, traditional outlets are far from vanishing."
NEW YORK (PRWEB) January 23, 2018
Digimind, the leading social listening and intelligence software, today announced the monitoring of more than 2,000 international TV and radio sources within its platform. Expanding its enhanced listening and analytics capabilities to international offline sources, Digimind Social enables brands to access pieces of vital market knowledge other online analytics tools ignore. With real-time detection of online, TV, and radio mentions in one intuitive platform, brands are able to easily understand public perception of their brand or market trends at any given moment.
In modern organizations, heads of marketing, brand, communications, and consumer insights need to be the company leaders in understanding and communicating the current state of the brand and its market. In order to do this effectively, these individuals must rely on monitoring a vast array of disparate sources with varying degrees of data quality in order to piece together a brand picture. With Digimind Social, organizations have the assurance of 850 million online data sources, integrated with more than 2,000 TV and radio sources to provide the only comprehensive depiction of its brand reputation, consumer insights, and market trends in one place.
Digimind Social achieves this through:
- Tracking a mix of international sources such as BBC, CNN, and Fox News as well as sources unique to 21 countries across North America, Europe, Africa and Asia, such as NBC, ABC, and CBS in the US; TF1, France 2, and Canal+ in France; and CCTV1 and CCTV2 in China.
- Monitoring any brand or topic mentioned by applying natural language processing (NLP) technologies in more than 61 languages
- Recording and processing 52,000 hours of content per day and delivering 1.4 billion lines of text per month
“With the shift to digital-centric strategies over the past decade, a plethora of marketing tools have been designed to focus on online data. But with 119.6 million television viewers and 268 million radio listeners in the US alone, traditional outlets are far from vanishing,” said Paul Vivant, CEO of Digimind. “With TV and radio source integration, Digimind Social breaks down data silos, and connects every piece of the customer centricity puzzle in one place.”
The latest improvements to Digimind Social also enable marketers to meet their target audiences where they spend their digital lives. In the US, 85 percent of TV viewers watch programs while simultaneously engaging multimedia through a second screen, such as laptop, tablet, or smartphone. In order to get a 360-degree-view of consumer insights, organizations need to track the visibility of their brand through offline sources while tracking online reactions by these viewers to truly understand public perception.
For more information about Digimind Social, please visit our website.
Digimind is the leading social media listening and competitive intelligence software, designed for brands and agencies who want to accelerate digital transformation through an insights-driven approach. Recognized by Forrester and Gartner, Digimind’s best-in-class technology transforms social and online data into actionable business insights, enabling marketers to effectively plan, execute, and analyze their marketing strategy.
Founded in 1998, Digimind is based in New York, Paris, Singapore, Grenoble, and Rabat, serving more than 600 customers worldwide including LinkedIn, Sony, McCann Worldwide, and Lexus. Learn more at http://www.digimind.com.