Marketing Technology Platform Uberflip and Jay Baer of Convince & Convert Form Partnership to Co-produce Conex: The Content Experience

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Flagship Conference and Podcast to Be Co-produced by Cloud-Based Content Experience Platform and Leading Providers of Content Marketing Strategy

Uberflip, a cloud-based content experience platform, and Convince & Convert, a digital marketing analyst and optimization firm, today announced their official partnership for the co-production of Conex: The Content Experience. The partnership will co-produce a number of programs under the Conex banner, focused on educating, entertaining, and delighting audiences of marketing professionals, thought leaders, and practitioners. Under the partnership, Conex: The Content Experience is returning with its flagship marketing conference and the premiere of its weekly marketing podcast.

“Our partnership with Uberflip is a natural pairing of two companies committed to serving an audience of marketing leaders that need to stay ahead of customer expectations. Our event, podcast, and other educational opportunities are massively relevant, timely, practical, and vital,” said Convince & Convert’s Founder and President Jay Baer.

Returning for its third year and under the new co-production, Conex is an event for marketers in content, demand generation, and digital marketing. For the first time, Conex will be hosted by Baer, a renowned business strategist, keynote speaker, and New York Times best-selling author. The conference has seen tremendous year-over-year growth in attendance, education sessions, and sponsors. In this 2018 edition, Conex is expected to draw more than 800 B2B and B2C marketers on August 21-22 in Toronto, at The Royal Conservatory of Music's TELUS Centre for Performance and Learning.

“As two companies dedicated to helping marketers leverage their content, the partnership between Uberflip and Convince & Convert comes at a unique point in time, under a rapidly changing landscape of marketing and marketing technology,” said Uberflip President and CMO Randy Frisch. “With marketers now focused on finding innovative ways of leveraging their content for marketing campaigns, the Conex brand will serve as the ultimate source for marketing insights, showing marketers how to compel their audiences to engage and ultimately, buy.”

In addition to the conference, the partnership includes the relaunch and rebrand of the weekly audio program Conex: The Content Experience Show, formerly known as Content Pros. The show is hosted by Uberflip’s Frisch and Convince & Convert's Analyst Anna Hrach and features marketing thought leaders and content experts from major brands.

“The growth of the content experience as a movement directly reflects Uberflip’s growth as a content experience platform within the exploding marketing technology space," said Uberflip's CEO Yoav Schwartz. "By partnering with Convince & Convert and drawing upon their world class expertise in digital marketing strategy for the production of Conex, we’re better positioned to hammer home the message that content experiences are a fundamental part of marketing itself."


About Conex: The Content Experience
Conex: The Content Experience brings together like-minded people in content marketing, demand generation, and digital marketing, in order to connect them with interesting and impactful players that understand and champion the importance of experiences. Speakers include some of the foremost experts in marketing, each bringing their own depth of knowledge and skills to their session with a focus on improving the way content is experienced. Conex is a co-production between Uberflip and Convince & Convert. For more information on our conference, visit For more information on our podcast, visit

About Uberflip
Uberflip is a cloud-based content experience platform that empowers B2B marketers to create personalized content experiences at scale. By providing marketers with the tools they need to boost engagement, generate leads, and fuel demand generation, they can better leverage content to meet their goals. For more information, visit

About Convince & Convert
Convince & Convert is a boutique consultancy that works with many of the world’s largest brands to implement digital marketing change management, and optimize digital programs to exceed customer expectations. Founded in 2008, the award-winning firm has been named to the Inc. 5000 list of fastest growing private companies in America several times. Visit for additional information.

Media Contacts
Daniel Sendecki
Director of Brand and Content
E-mail: daniel.sendecki(at)uberflip(dot)com
Phone: 905-617-7754

Convince & Convert
Kelly Santina
Head of Operations & Media
E-mail: kelly(at)convinceandconvert(dot)com
Phone: 602-370-0842

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