Zhivago Partners Announces Three New Services

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Zhivago Partners, a digital marketing management company, has announced the addition of three new services to its service lineup.

Zhivago Partners, a digital marketing management company, has announced the addition of three new services to its service lineup. The company, founded and run by revenue coach Kristin Zhivago and author of “Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy,” is now offering these three new services to clients:

Account-Based Marketing
It does pay to target specific companies to increase sales, but it has to be done right, using a carefully constructed combination of customer relationship management systems, automated marketing campaigns, and a person who “owns” the outreach. “Our goal with our B2B clients is to secure an appointment for one of the company’s sales representatives,” says Zhivago. “This is more than a ‘lead,’ which can be easily ignored by the salesperson. This is a buyer who has been pre-qualified and is serious enough to want to talk to a salesperson.”

Product Management
Companies of all types and sizes need product management, but often can’t afford a full-time person to do it, nor do they have the systems set up to make it work well. Zhivago Partners offers a professional who is “on tap” to carry out the product management process and fully supported by product management systems. “Marketing, when it’s done right, takes a ‘customer view’ of the selling process,” says Zhivago, who is an expert on the customer’s buying process. “Product management, on the other hand, takes a ‘product view,’ making sure that the product is properly positioned, appropriately priced, completely documented (including product functions, benefits, and competitive comparisons), and developed in a way that will make it attractive to buyers.”

CRM / Marketing Automation
You simply can’t run sophisticated automated campaigns without solid CRM and marketing automation systems. Sometimes they are “all in one,” other times they are two separate programs that need to exchange data and triggers with each other. Setting up these campaigns, properly incorporating each company’s unique audience, messaging, content, marketing channels, and in-house staff, is a process that requires an experienced specialist. “Even mid-sized companies struggle with this,” says Zhivago. “The right applications need to be chosen in the first place, campaign automation needs to be set up - which requires a good understanding of the buyer and the proper methods for contacting a customer - and integration between systems needs to be built and maintained. It's not simple, and it has to be done right.”

Digital marketing management - in partnership with clients and specialists

“Zhivago Partners is not just a ‘digital agency,’” says Zhivago. “We combine the resources of our clients with our resources to create a true partnership. Every client has different resources already in-house, and we design their marketing programs to make best use of their resources and ours. And, there is a partnership element on the service, side, too. For each area of marketing, we have dedicated, experienced professionals working on client campaigns. Marketing has become very specialized and, because it is so virtual and dominated by major players (such as Google, Facebook, and LinkedIn), it changes constantly. Only someone dedicated to that area can know when these changes happen, and what must be done about them.”

The new services offered are in addition to the services the company has been offering since its founding in 2017: Digital marketing audits; content marketing; search engine optimization; social marketing; pay-per-click; design; site development; email campaigns; and digital status reporting.

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Zhivago Partners was founded in July of 2017 by revenue coach Kristin Zhivago, and has doubled its revenues since then. Writers work under the direction of Zhivago, who has taught copywriters worldwide for companies of all sizes, including IBM. Prior to founding Zhivago Partners, Zhivago co-founded a digital agency based in California; prior to that, she was a revenue coach to entrepreneurs and CEOs, often conducting marketing and sales department turnarounds for companies of all sizes. For more information about the company, visit https://www.ZhivagoPartners.com, or call 401-423-2400.

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Kristin Zhivago
@KristinZhivago
since: 06/2008
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