In the next five years, brands and marketers are dedicating more time and resources to creator marketing, with its ad spend poised to reach between $5 billion and $10 billion. This is an exciting time to be in the digital space.
LOS ANGELES (PRWEB) January 25, 2018
Gushcloud Talent Agency (GTA), a leading influencer management and marketing company based in Los Angeles, has appointed Andrea Alegria as its new Global Business Director.
Alegria's new role will see her lead and execute global account strategies for clients to develop and collaborate campaigns with GTA's talents. She reports directly to Kenn Henman, Chief Talent Officer of GTA.
Alegria joins the agency with years of digital marketing experience, having previously worked for creator networks and media companies. Prior to joining GTA, Andrea was the Business Operations Director for StyleHaul - a global marketing services and media company - where she streamlined processes, managed partnerships, supported multi-platform marketing programs and engagement for brands. Her past experience also includes Fullscreen Inc., where she worked with the business development team in finding partnerships for the company's global network. She was also the Director of Business Development at Bent Pixels - a multi-channel network and tech company. Alegria made the switch to digital after spending over a decade in print media.
"I am thrilled to be joining GTA to work alongside both brands and talent," said Andrea Alegria, Global Business Director of Gushcloud Talent Agency. "In the next five years, brands and marketers are dedicating more time and resources to creator marketing, with its ad spend poised to reach between $5 billion and $10 billion. This is an exciting time to be in the digital space and I'm very much looking forward to take on this new role and challenge."
GTA has worked with some of the world's leading brands and top influencers to create effective and engaging social media campaigns, representing over 12,000 content creators and social media influencers globally. The company represents some of the biggest beauty and lifestyle content creators, such as Lindy Tsang, Promise Phan, Shannon Harris and Judy Travis. With a focus on lifestyle campaigns, especially in beauty, fashion, fitness, family and entertainment, GTA brings decades of digital and experiential marketing expertise to brands.
"Andrea has a great track record and has proven herself managing large, complex accounts," said Kenn Henman, Chief Talent Officer of Gushcloud Talent Agency. "She brings years of digital marketing experience and I'm excited to have her join our team to take on the next chapter for GTA."
About Gushcloud Talent Agency (GTA) (http://www.gushcloudtalent.com/)
Gushcloud Talent Agency (GTA) is a leading influencer marketing and entertainment company with offices in nine countries: United States, Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, South Korea and Japan. GTA works with leading brands and top influencers to create the best social media campaigns, representing over 12,000 content creators and influencers globally.