“What’s So Cool About Manufacturing?” Sponsorship Program Continues Rapid Growth

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Lehigh Valley Manufacturing Student Video Contest Gains More Sponsorship & Schools

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"The program’s success is spreading across the state of Pennsylvania and throughout the country,” says Jack Pfunder, President & CEO MRC

The fifth annual “What’s So Cool About Manufacturing?” Student Videos Contest has a total of 30 middle schools participating this year from Carbon, Lehigh and Northampton Counties.

Presented by Manufactures Resource Center (MRC), the Student Video Contest: “What’s So Cool About Manufacturing?” (WSCM) gives students in Carbon, Lehigh, and Northampton Counties the opportunity to connect directly with local manufacturers, document their experiences and present them in an educational and “cool” way through documentary video production. The contest was created to generate excitement that draws students towards considering manufacturing career paths.

“We are very pleased to launch the Student Video Contest for its fifth year here in the Lehigh Valley. The program’s success is spreading across the state of Pennsylvania and throughout the country,” says Jack Pfunder, President & CEO of Manufacturers Resource Center.

Partnering with Manufacturers Resource Center for the project is PBS 39, Sahl Communications, Inc and EmpowerStar Marketing. Educational media resources, GoPro Camera kits, professional media training from PBS39, materials, and project costs were funded and made possible by the following: Platinum Sponsors; Air Products & Chemicals, Inc, J.G. Petrucci Co., Inc, Lehigh Valley Workforce Development Board, and PNC Bank. Gold Sponsors; Aerotek, Ametek , Inc, ATAS International, Bracalente Manufacturing Group, Crayola LLC, Fromm Electric Supply Corporation, ‘King, Spry, Herman, Freund, & Faul LLC’, Mack Trucks, Inc., Ocean Spray Cranberries, Inc, PATH, PBS39, Piramal Critical Care, Inc, PPL Electric Utilities, Sahl Communications, Inc, Stanley Black & Decker, and Zero. Networking Sponsor; Fitzpatrick Lentz & Bubba, PC. Silver Sponsors; Bosch Rexroth Corporation, Concannon, Miller & Co., County of Northampton, Eastern Surfaces, Inc., ESPI, Feinberg Real Estate Advisors, LLC., First Commonwealth Federal Credit Union, FMI, Follett LLC, Gross McGinley, LLP, Just Born Quality Confections, Kreischer Miller, Lehigh Carbon Community College, Lehigh County, Lutron Electronics Company, Lehigh Valley Economic Development Corporation, Northampton Community College, ProtoCAM, RER Energy Group, Santander Bank, and Victaulic. Bronze Sponsors; Bethlehem Area Vocational-Technical School, Carbon Career and Technical Institute, Carbon Chamber and Economic Development Corporation, Career Institute of Technology, C.F. Martin & Company, Express Employment Professionals, GLVCC Manufacturing Council, HMK Insurance, Jim Thorpe National Bank, Lehigh Career and Technical Institute, Provident Bank, and Smooth-On. Media Sponsors; 99.9 Hawk, Adams Outdoor Advertising, Lehigh Valley Business, and PBS39. Cupcake Competitors; Bethlehem Area Vocational-Technical School, Carbon Career and Technical Institute, Career Institute of Technology, and Lehigh Career and Technical Institute. Cupcake Judge; Carlo’s Bakery.

Voting for the fifth annual “What’s So Cool About Manufacturing?” Student Videos will be available February 21 to the 23, on the What’s So Cool website, whatssocool.org.

For more information regarding the “What’s So Cool About Manufacturing?” Video Contest, please visit whatssocool.org Facebook and Twitter


About “What’s So Cool About Manufacturing:
“What’s So Cool About Manufacturing” (WSCM) is a manufacturing video contest for middle school students developed by a partnership directed by Manufacturers Resource Center (MRC) in 2013 and shared through the What’s So Cool platform. Initial funds for the Lehigh Valley Skill Up effort were provided by a grant from the Pennsylvania Department of Community & Economic Development’s “Discovered in PA, Developed in PA” program. WSCMLV is a partnership directed by MRC in Allentown, Pa and is dedicated to changing perceptions and attitudes in the Keystone State about advanced manufacturing careers. This year’s Lehigh Valley contest includes 30 teams representing 22 school districts from Carbon, Lehigh, and Northampton Counties and a pilot team from Bucks County.

About Manufacturers Resource Center:
Since 1988, the Manufacturers Resource Center (MRC) has helped small and mid-sized manufacturers become more competitive, adopt lean and agile processes, strategically grow their companies and invest more effectively in their existing human capital. MRC is a nonprofit organization partially funded by the U.S. Department of Commerce’s NIST-MEP program, as well as the State of Pennsylvania’s Department of Community and Economic Development. The MRC is dedicated to creating jobs and economic opportunity in eastern Pennsylvania’s Berks, Carbon, Lehigh, Northampton, and Schuylkill counties.

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Kim Plyler