Now, TV is becoming increasingly addressable, letting marketers get their message in front of the right person.
CHICAGO (PRWEB) January 24, 2018
Today, Target Data and LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, announced their joint presentation January 26th, 2018 at 1:20pm discussing the evolution of addressable TV in 2018 and what it means to Furniture Retailers at the FMG 2018 Symposium in Las Vegas, NV. Marshall Gibbs, COO of Target Data, and Craig Berkley, Head of Revenue, TV for LiveRamp, will present the advantages and evolution of what addressable television offers advertisers in today’s multi-screen, cross-device world, as well as how to more effectively spend television marketing dollars.
“Clients have seen the benefits of delivering ads to specific people in all other advertising channels for quite some time, while TV ad spend has continued to be a blanket approach to reaching customers,” said Marshall Gibbs, COO of Target Data. “Now, TV is becoming increasingly addressable, letting marketers get their message in front of the right person. People-based marketing delivered by Target Data is making this more feasible for clients today and maximizing return on television spend.”
TV has been a medium of choice amongst furniture retailers for years. Addressable TV is the answer to not only competing with other highly targeted media like social and online display advertising, but to spending marketing dollars smarter - reaching individuals who are in market. Target Data is a leader in data driven, people-based and addressable marketing campaigns, while LiveRamp is a leader in providing the omnichannel identity resolution needed to power people based marketing across any channel, making this an effective pairing. Visit http://fmgbuyinggroup.com/symposium for more information.
About Target Data
Based in Chicago, Target Data is a leader in people-based marketing, driving our client’s revenue through addressable online and offline marketing execution. Using customer and transaction data, Target Data creates cross-channel campaigns that target actual people, not segments or audiences. Marketing is tied directly to revenue enabling precise measurement and refinement. Target Data is committed to partnering with clients to help them spend their marketing dollars smarter. For more information, visit: https://targetdatacorp.com/
LiveRamp offers brands and the companies they work with identity resolution that is integrated throughout the digital ecosystem, and provides the foundation for omnichannel marketing. Our services transform the technology platforms used by our clients into people-based marketing channels that improve the relevancy of marketing, and ultimately allow consumers to better connect with the brands and products they love. LiveRamp is an Acxiom company, delivering privacy-safe solutions to market and honoring the best practices of leading associations including the Digital Advertising Alliance's (DAA) ICON and App Choices programs. For more information, visit http://www.LiveRamp.com.