After two years with ORIS, we can say our plan is working. Our customers often share their appreciation that our MAP policy has teeth. And we have found that effective enforcement really does translate into more sales.
DENVER (PRWEB) January 25, 2018
Online holiday shopping sales hit a record with over $108 billion in sales. With the increase in online shopping comes an increase in unauthorized sellers and pricing violations for today’s brands. At this year’s Outdoor Retailer + Snow Show, ORIS Intelligence, provider of actionable insights that preserve pricing integrity for manufacturers, released new insights into pricing trends for the outdoor retail industry.
According to the ORIS Intelligence data, last year, nearly 20 percent of all URLs ORIS monitored for outdoor brands were in violation of minimum advertised pricing (MAP) policies, and violators discounted products by an average of 14.71 percent under MAP.
“The pricing war has hit every industry and the outdoor space is no exception,” said Pamela Springer, president and CEO of ORIS Intelligence. “Unauthorized sellers have discovered the outdoor retail market and are working to exploit the holes when and where they can, which is why ORIS is focused on helping manufacturers in this industry protect their brands and provide resources that help uncover those unauthorized sellers. With ongoing monitoring and enforcement, manufacturers can rest assured that the basement bandits are not going to impact them.”
“Prior to using ORIS, we had a MAP policy in-name–only. Tracking violations and violators just took too much time, and we could only effectively monitor a small percentage of sellers. It was clear we needed help to make our MAP policy effective,” said Andrew Craig of Denver, CO-based Outdoor Edge Cutlery Corp, which offers quality knives and tools that deliver excellent longevity and value. “After two years with ORIS, we can say our plan is working. Our customers often share their appreciation that our MAP policy has teeth. And we have found that effective enforcement really does translate into more sales. This holiday season we saw a dramatic increase in our Amazon sales, without any significant drop in prices. We attribute a large part of our successful MAP policy to our partnership with ORIS.”
Last year, the average outdoor manufacturer had 218 sellers offering their products across domains and marketplaces, and that number has increased 23 percent just one month into the new year. And on average, outdoor brands had 49 Amazon sellers offering their products and that has already jumped to 51 sellers in 2018.
“We actively monitor close to 100 SKUs across a wide variety of online channels with ORIS,” said Kevin Mulligan of Astral, which specializes in high performance footwear alongside its industry-leading safety gear for paddlers. “Prior to ORIS, managing MAP was everybody’s job, therefore, it was nobody’s job, and it resulted in an inefficient process with many opportunities for violators to strike. Once we integrated ORIS into our system, we’ve consistently kept violations at bay and can focus on our commitment to making the best products for use in nature.”
This week, ORIS is attending the SHOT Show in Las Vegas, as well as Outdoor Retailer + Snow Show in Denver, CO. For more information about the company and its platform, visit http://www.orisintel.com.
About ORIS Intelligence
ORIS Intelligence delivers actionable insights that preserve pricing integrity for manufacturers to help them protect their brand. Built from the inside-out, ORIS Intelligence’s cloud-based platform helps solve the complex selling challenges of today’s manufacturers by patrolling and enforcing minimum advertised price (MAP) everywhere their products are sold online, including discovering unknown sellers. With ongoing, frequently-updated reports, a streamlined user interface and hands-on customer support, ORIS Intelligence lives at the intersection of all channels to ensure manufacturers can better support trusted retail partners, while maximizing margins and increasing revenue.