APT Announces that Life Time® Healthy Way of Life Has Selected APT’s Test & Learn® Software to Enhance Its Analytic Capabilities

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Healthy Living, Healthy Aging, Healthy Entertainment Company Leverages APT Software in Support of Rapid Growth and Expansion

Leading analytics software company Applied Predictive Technologies (APT), a Mastercard company, today announced that healthy lifestyle company Life Time® Healthy Way of Life has licensed its Test & Learn® software to enhance its analytic capabilities in support of the company’s rapid expansion and evolution.

Life Time currently operates 130 resort-like sports, professional fitness, family recreation, aquatics and spa destinations featuring a broad array of healthy living, healthy aging, healthy entertainment programs and services in 27 states and 37 major markets. The company currently is extending its powerful brand with the development of large, mixed-use lifestyle centers that feature Life Time Athletic destinations combined with residential, office, retail, entertainment and medical spaces and services that encompass the full spectrum of daily life for individuals, couples and families of all ages.

“Through our rapid expansion over the last 25 years, Life Time has achieved a rich history of providing entertaining, educational, friendly and inviting, functional and innovative health and wellness experiences of uncompromising quality for millions of individuals,” said Michael Burgess, President of Sales and Marketing, Chief Digital Officer at Life Time. “In our relentless pursuit to change millions of additional lives in the decades to come, we recognize the value of being able to unlock the incredible value of our consumer data in order to form insights and implement actions that fuel our business. APT’s Test & Learn® software allows us to do just that. Today, we are using the software to help shape a range of strategic initiatives, while also revealing insights and nimbly testing a multitude of new initiatives prior to implementing them throughout our North American operations.”

“We look forward to continuing our work with Life Time and helping them expand their existing culture of testing,” said Leah Rocheleau, Vice President at APT. “It has been a pleasure to be part of such a category-redefining organization’s strategy and growth. We are excited for our ongoing collaboration.”

About Life Time®
Life Time champions a healthy and happy life for its members across 130 destinations in 37 major markets in the U.S. and Canada. As the nation’s only Healthy Way of Life brand, Life Time delivers an unmatched athletic resort experience and provides a comprehensive healthy living, healthy aging and healthy entertainment experience that goes well beyond fitness to encompass the entire spectrum of daily life for individuals, couples and families of all ages. For more information visit http://www.lifetime.life.

About APT
APT, a Mastercard company, is a leading analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. APT also offers products that support decision-making for specific business needs, including transaction analysis, space planning, promotion design, category management and location selection. Visit http://www.predictivetechnologies.com to learn more.

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