TMT LAB Announces Spot Direct™ API for Linear Television Broadcasters

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The firm seeks to accelerate global third-party adoption of its TV/online campaign coordination platform.

SPOT DIRECT™ Broadcaster API

"Given the added level of performance of coordinated digital campaigns with TV Spots we believe managing them via the broadcaster’s infrastructure in real time with Spot Direct™ will be a new industry must have value added service" , said Rodrigo Madriz, Co-Founder & CEO of TMT LAB.

TMT LAB Inc. announced today the launch of Spot Direct™ Broadcaster API version 1.0 to synchronize advertisers’ digital campaigns with TV spots. This move will speed up the ability of broadcasters and third-party system vendors to adopt this game changing platform.

“Given the added level of performance of coordinated digital campaigns with TV Spots we believe managing them via the broadcaster’s infrastructure in real time with Spot Direct™ will be a new industry must have value added service," said Rodrigo Madriz, Co-Founder & CEO of TMT LAB.

TMT LAB is a Toronto based technology company that has developed a patent pending enterprise software architecture called Spot Direct™ that allows broadcasters to sell campaign coordination services to their clients: agencies and brands - who are permanently seeking increased returns on media investments.

TV Broadcasters using Spot Direct™ will benefit from an incremental revenue stream as they help advertisers improve the ROI of their digital investments. Third party research, as well as the company’s own trials with leading broadcasters in North America, show that a synchronized digital campaign obtains engagement rates up to 10 times higher, while reducing the cost per engagement as much as over 40%.

As of today, Spot Direct™ is available to deploy digital inventories on Facebook, Instagram, Twitter and DoubleClick. Later this year the firm will release a publisher API so independent publishers could feed their online inventories with Spot Direct™ triggered campaigns.

For further information contact Rodrigo Madriz at sales(at)tmtlab(dot)com or by phone at +1.416.939.4051.

Disclaimer: DoubleClick, Facebook, Instagram and Twitter are registered trademarks by their corresponding owners. Their mention does not imply endorsement of or by their owners.

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Rodrigo Madriz
TMT LAB
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