BSNL selects Celltick to deliver Start Screen Experience to its Android users in India

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Consumers to get a customized branded version of Start, enhancing the mobile experience of its users

Celltick, a global leader in mobile discovery and engagement, announced today that it has been chosen by Bharat Sanchar Nigam Limited (BSNL), a leading Mobile Service Provider in India, to power its customer’s Android devices by providing a branded, localized and customized version of Celltick’s Start.

Start is an Android interface that replaces the opening screen of the device and provides users with what they want most when they wake up their phones. With the scope for endless customizations, users get a single-swipe access to their most favorite apps, contacts, social feeds, music, videos content and anything that matters to them the most.

Start is adaptive and is different for every user. Powered by an intelligent back-end that identifies user attributes, it tailors the start screen dynamically to their behavioral trends, making it more personalized. Upon installation, Start becomes the default start screen of the device and provides a range of BSNL services and other applications via the first screen. Start provides an incremental channel for the company’s partners to showcase & promote their customer services, offering enhanced user experience and additional revenue for BSNL.

“This partnership with Celltick allows us to offer our subscribers a much more personalized and interactive start screen on their mobile device that meets their specific individual needs,” said CMD BSNL, Shri Anupam Shrivastav. “BSNL will provide users with local news and weather content, swift access to self-care service, BHIM app, social media feeds, web search, latest videos and on the Start screen. We are confident that the adoption of Start will contribute to increasing our engagement and monetization capabilities.”

“Users today are looking for creative ways to personalize their devices and to add a new layer of functionality to their mobile. We are excited to partner with BSNL to provide an enhanced and personalized user experience for their subscribers,” said Abraham Punnoose, Managing Director, India & Africa, Celltick. “Utilizing Start’s platform, BSNL will be able to better engage with their customers enhancing customer satisfaction and improve retention. We are looking forward to continue supporting BSNL in meeting their company & service goals.”

Start is one of the top 200 applications on Google play, ranked 4.3 with over 85M installations.
About BSNL

It is one of the largest & leading public sector units providing comprehensive range of telecom services in India operating more than 100 Million lines. BSNL with its wide coverage and state of the art network constantly endeavor to innovate to provide best in class services to its customers.

About Celltick

Celltick is a global leader in mobile discovery and engagement. The company develop beautiful products with high visibility, engagement and monetization capabilities that are being distributed to users by over 30 global leading Operators, 50 Device Manufacturers and dozens of Application Developers worldwide. The company’s managed solutions intelligently target consumers in high growth markets on the home screen of their mobile devices driving over 2B transactions annually. Start magazine, the company’s flagship product, introduced earlier this year, has over 20M installs, 650M monthly page views and ranked among the top 20 publishers worldwide.
The company has 150 employees, with its HQ is in Israel and subsidiaries in Singapore, Mumbai, Moscow, Sao Paulo, Mexico City, and the San Francisco Bay Area

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