Fresh Look Launches for fivestar*

Share Article

New Logo Nods to Tech, Discovering Possibilities, and Client-Centric Service

fivestar*, a leader in custom technology design, development, and consulting, unveiled a new logo. The refreshed corporate identity builds on the company’s well-established reputation and is reflective of their innovative spirit, ongoing evolution, and future-looking vision.

“Over the last two decades, fivestar* has become an even more comprehensive resource, and we have extensively grown our business and our offerings. The launch of our rebrand represents this evolution — we’re grounded in our history, but always looking towards the future,” says Lou Camerlengo, President and Co-founder.

The updated logo has been refashioned to include an asterisk as a visual reminder of the additional possibilities that fivestar* offers and uncovers for clients, and nods to the company’s extensive technology capabilities. The updated wordmark palette is simplified, but the two colors selected — deep jungle green and saffron — were chosen to reflect the company’s boutique persona. Text-friendly, the fivestar* wordmark can permeate in a multitude of applications, furthering its unique nature.

Known for their client-centric approach, a majority of the company’s client base consists of repeat customers and referrals. fivestar* attributes customer loyalty to sound project planning, innovation, execution, and delivery. Serving organizations spanning all sizes and industries with projects covering a wide range of complexities, fivestar* experts ensure that each phase of work — from scope to build, implementation to training — receives a personalized approach to fulfillment.

Dave Colaizzi, CEO, added, “We are still the same team of dedicated business analysts and strategic partners our clients rely on to design, develop, and deliver innovative, quality solutions. We are committed to maintaining highly personalized levels of service, but the new look better celebrates our traits of authenticity, passion, and experience.”

An updated corporate website was introduced at to reflect the new brand identity and better showcase the company’s capabilities, offerings, and breadth of work.

About fivestar*:
In business since 1997, fivestar* delivers innovative technology plans and solutions — quickly, efficiently and comprehensively. With hands-on business experience and extensive technical knowledge, fivestar* has a unique ability to swiftly target the heart of the problem and introduce innovative solutions. By creatively identifying possibilities previously undiscovered — client wish lists become realities that add real efficiencies to their organization. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Beth Peck
Visit website