"It’s wise for brands to show nutrition transparency as soon as possible so as not to risk brand image, brand loyalty, shelf space and ultimately sales," said RL Food Testing Laboratory’s Registered Dietician and Food Label Expert, Emily Fonnesbeck, RD, CD.
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WESTLAKE VILLAGE, Calif. (PRWEB) January 29, 2018
RL Food Testing Laboratory, Inc., a leading provider of nutrition analysis and FDA-compliant Nutrition Facts Labels for food products intended for sale in the U.S., issued a warning to all food manufacturers today that the compliance date for the new nutrition facts label is in only six months. The FDA will begin exercising enforcement discretion on July 26, 2018 and has released a proposed rule to extend the compliance dates to January 1, 2020 for food manufacturers with $10 million or more in annual food sales. Prompt label changes, with easily accessed nutrition information, are resulting in increased consumer loyalty for select brands. These compliant brands, many of them smaller in size, are gaining national distribution and better shelf space with much more ease than would be expected. Brands which have already implemented the new FDA-compliant Nutrition Facts Label are enjoying a better customer base and brand loyalty which has resulted in better shelving.
“A new study shows 75% of consumers polled don’t trust the way brands have traditionally provided product information,” said RL Food Testing Laboratory’s Registered Dietician and Food Label Expert, Emily Fonnesbeck, RD, CD. “Companies are literally tarnishing their brand image by not complying promptly with label changes. Healthcare professionals, organizations and most importantly consumers view it as pushback when a food company is unwilling to be proactive. It’s wise for brands to show nutrition transparency as soon as possible so as not to risk brand image, brand loyalty, shelf space and ultimately sales,” concluded Fonnesbeck.
A brand recommendation from a health professional or organization could easily influence a consumer’s purchasing decision, therefore it should be noted that nutrition transparency is being monitored by influential nutrition professionals and groups. Transparency to consumers means that they want accurate information instantly, especially with the expanding use of mobile technology and social connectivity in the grocery store and marketplace. The majority of shoppers consider whether they have access to the full list of ingredient information when deciding whether to buy a product. Consumers are specifically requesting the following on their food product labels:
- A full list of ingredient information for the product.
- How the food is made and exactly what is in it.
- Recognizable ingredients - consumers have concerns about eating products with information
on the label they don’t recognize. Ingredient definitions would be beneficial.
- More detailed product information beyond just the nutrition facts label.
RL Food Testing Laboratory, Inc. offers food manufacturers a free consultation to outline the next steps they need to bring their products’ nutrition labels up to FDA compliance. Visit https://rlfoodtestinglaboratory.com or call 877-753-6631 to get started implementing the new mandatory changes to nutrition facts labels today.
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