Car Wars’ latest enhancement answers: ‘Should my sales agents speak up or shut up?’

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Using artificial intelligence, agent and talk time metrics help dealers book more appointments over the phone and ensure customers are properly helped.

Car Wars’ latest Cari feature helps sales agents achieve the perfect balance between speaking and listening to customers on the phone.

By stripping non-vocal sounds during each sales call, such as ringing, hold music, and background noise, Car Wars measures and analyzes both agent and customer talk time, creating a feedback loop to remind agents to focus on the caller’s expressed needs.

With the talk time feature, if sales agent Jimmy is particularly struggling with his booking ability, managers can directly pinpoint if it’s either due to too much speaking or not enough speaking on customer calls. This actionable reporting allows for managers to more efficiently train Jimmy on appointment opportunity calls and pushes him to improve on the next call.

“The fact that we provide analysis on both agent and customer talk time is groundbreaking for a dealership,” said Jackie Bowers, Car Wars’ Executive Vice President of Product. “Now staff will have a feedback loop to remind them to adjust their speaking frequency in order to build rapport with prospective buyers and book more appointments.”

In addition to the talk time feature, Car Wars also uses voice analysis to automatically identify the agent who answered the sales call, holding the phone handler accountable to his or her actions on each call. Instilling a culture of phone accountability has never been easier.

The ability to provide thorough reporting on agent and customer talk time is just one of the many Cari features that help salespeople improve their phone skills and enhance appointment rates, shows, and customer satisfaction.

To learn more about Cari and how your dealership can benefit from her, visit

About Car Wars

Car Wars' trained human reviewers listen to and categorize every inbound and outbound call at the dealership. This data provides managers insight into how every call is handled, alerts them when an opportunity needs attention, and actively improves phone performance in sales and service.

Car Wars uses competition and transparent accountability to create a high-powered phone culture that converts more phone calls into booked appointments.

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Mike Haeg
Car Wars
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