Mapping tech startup, Paranoid Fan, to drive mobility with emoji maps at NFL Super Bowl LII

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Virtual emojis are strategically placed around the city help fans identify important places such as watch parties, ride share zones, tailgate spots, brand activations and more.

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"Paranoid Fan is driving to change the gameday experience by connecting fans with both maps and emojis." - Agustin Gonzalez, CEO

For the week leading up to the New England Patriots versus Philadelphia Eagles Super Bowl LII game at US Bank Stadium, Paranoid Fan will deploy it’s mapping technology that is used by fans, teams and venues to mobilize fans around venues.

Virtual emojis are placed around the city help fans identify important places such as watch parties, ride share zones, tailgate spots, brand activations and more.

Paranoid Fan’s mapping technology merges emojis and live video to maps with the goal of driving seamless mobility around venues and live experiences. Last week, over 15,000 fans in Boston at the AFC Championship Game between the New England Patriots and Jacksonville Jaguars used the Paranoid Fan platform to navigate Gillette Stadium and the greater city. Fans also used the maps to locate and watch live streams of watch parties in Boston.

The idea of Paranoid Fan originated at the 2014 World Cup in Rio de Janeiro, Brazil. Paranoid Fan is a graduate of the Techstars Connection program in New York City and received seed funding from Techstars and ZX Ventures, the venture capital arm of AB InBev.

The Paranoid Fan maps are part of a cross-platform app that can be found at ParanoidFan.com and in the Apple App and Google Play stores.

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Agustin Gonzalez
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