Throughout my years of practice, I’ve observed a huge void in the men’s orthotic footwear market. While they have the same issues with fatigue, pain and misalignment that women do, men’s footwear often lacks comfort and stability.
ANDOVER, Mass. (PRWEB) January 29, 2018
Nurse Mates, a trusted leader in healthcare professional footwear, accessories and apparel, announces the expansion of its ALIGN™ orthotic collection, releasing its debut lifestyle footwear collection for men. The premiere Men’s ALIGN™ collection offers key styles including athletic inspired lace ups with leather piping detail, as well as classic double gore slip-on silhouettes designed in full grain, stain resistant leather.
Nurse Mates first released ALIGN™ technology in Spring 2016, offering a lifestyle collection of women’s footwear equipped with an ergonomically designed built-in orthotic. Dr. Kurtz Phelan, a board certified podiatrist and expert in foot health, played an integral role in the initial development of ALIGN™ technology. With the growing success of the women’s collection, Nurse Mates has seen an increasing demand for expansion into men’s footwear. The Nurse Mates team is thrilled to break into the men’s market, broadening their distribution, and enabling the brand to deliver their groundbreaking product to a new audience. “Throughout my years of practice, I’ve observed a huge void in the men’s orthotic footwear market. While they have the same issues with fatigue, pain and misalignment that women do, men’s footwear often lacks comfort and stability. There is a clear necessity for a men’s product with corrective technology and support.” Dr. Kurtz Phelan
Nurse Mates called on Dr. Kurtz Phelan again to develop the product and scale the technology for the initial men’s collection. “The Men’s ALIGN™ collection is developed around the same ergonomically designed inner sole found in the women’s collection. We had to keep in mind the dynamics and biomechanics of the male foot when designing a product that can potentially replace an expensive custom orthotic that specifically caters to males.” Dr. Kurtz Phelan. Each ALIGN™ style has a firm yet flexible built-in orthotic that gently stabilizes and supports the arch and heel from the ground up. This technology assists with the proper alignment of the foot reducing pressure on tendons and joints to help prevent ankle and arch instability, knee and hip pain, posture and back issues, neck and shoulder strain as well as muscle and joint fatigue. “The innovative concept behind the Nurse Mates ALIGN™ collection brings together a well constructed, already comfortable ‘service’ shoe and integrates it with a one of a kind removable orthotic insert. Essentially the consumer receives a custom fit, effective orthotic AND a new pair of shoes in one affordable purchase. I am pleased that this technology has been extended to include men’s styles and I look forward to offering these options to my male patients with foot pain, alignment issues and for every day comfort wear.” Dr. Kurtz Phelan
Men’s ALIGN™ will be available January 2018 to consumers from NurseMates.com and specialty retailers.
About Nurse Mates
For over 55 years, Nurse Mates has been dedicated to providing high quality and dependable, yet fashionable and innovative products for the health care profession. Our premium full-grain leathers, slip-resistant bottoms and comfort technologies make Nurse Mates footwear the best choice for working professionals seeking long lasting style and comfort.
As the leader in professional footwear, accessories and apparel, Nurse Mates is always at the forefront of what busy professionals need - designing durable and comfortable workday products with a sense of purpose and creative flair.