The presentation is titled, “A SEM Student Search Case Study: Become a Funnel Tamer Extraordinaire.” It will showcase how Student Search can be designed for more than just top of funnel recruitment activity by crafting data that can impact retention after students enroll.
CHAPEL HILL, N.C. (PRWEB) January 30, 2018
Dr. Elliott said, “I am excited to have the opportunity to partner with Ms. Scales on this presentation because of the true partnership we have created in working together. The presentation will showcase how Student Search can be designed for more than just top of funnel recruitment activity, but can truly help strategic enrollment managers craft data that can impact retention after students enroll.”
Xavier has received many accolades for academic excellence, particularly in the sciences, and is one of the premier HBCU schools in the nation. In a 2017 survey of students conducted by The Wall Street Journal/Times Higher Education College Rankings, based on how well their college or university is preparing them for their careers, Xavier received the highest score of more than 1000 colleges. Keyana Scales stepped into her role in 2016, just as the school was rebranding, and oversees all aspects of enrollment management, including financial aid, admission, registration, and retention.
enrollmentFUEL is proud to be the Student Search Partner for Xavier. Dr. Elliott is a subject matter expert in recruitment and retention strategies, and consults in all areas of enrollment management. She has twenty-five years of experience in higher education, and has served as President of enrollmentFUEL for two years.