Crafter Software Announces Major New Customer in the Industrial Supply Sector

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Crafter CMS delivers powerful tools to enable a personalized, multi-channel website and e-commerce experience.

Crafter Software, the award-winning provider of innovative Web content management software that drives high-performance, personalized digital experiences, today announced that it has won a new customer, who is a top distributor of industrial supplies with an extensive inventory of products serving a vast number of clients. With over 13,000 employees worldwide, the company needed to deliver an engaging digital experience to target prospects, address the product needs of different customers, and improve productivity of its employees. With a legacy platform that could not keep up with these different needs, the business made a move to acquire a modern CMS platform that could power a growing enterprise.

Selecting the Crafter CMS platform has enabled the development of a multi-channel digital experience for the company’s main website and e-commerce front end. Moreover, Crafter CMS and its Content-as-a-Service capabilities are now used to drive kiosks and other point of sale user experiences. Using Crafter as a headless content repository opens up myriad use cases in the future for this industry leader, who is looking to continuously differentiate itself and engage customers across a variety of digital channels.

“Flexibility and agility are key drivers for customers making CMS platform decisions today. Most organizations don't have the time or desire to re-platform their entire application suite on to a CMS, and they shouldn't. Unfortunately, this is what most legacy CMS platforms require. Instead, Crafter CMS easily integrates with existing applications and fits into existing development practices and tools. We give our clients the flexibility and agility they need,” said Russ Danner, VP of Products at Crafter Software.

About Crafter Software

Crafter Software is on a mission to replace the broken paradigm of traditional content management, and to usher in a new era of fast, agile and easier development of innovative digital experiences. Our flagship product, Crafter CMS, is amazing for developers, easy for content editors, and fantastic for DevOps. We build our software solutions on the foundation of open source, transparency, robust architecture, high performance, superior quality and outstanding customer support. Available on premise in the enterprise or SaaS in the cloud. Learn more at and

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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