New Cultural Powerhouse: One Solution Launches Strategic Alliance With Lead Influencer Agency, Artistry, to Create One Influence

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A Strategic Partnership and the Largest Urban Media Collaboration of 2018

One Solution is committed to being a one-stop shop for brands looking to drive business through a cultural lens. I believe that if we are truly committed to that mission than we must be in the influencer game in a way that sets us apart from our competition. - Detavio Samuels

Detavio Samuels, President of iONE Digital and One Solution and Max Gousse, CEO and Co-Founder of Artistry recently announced a strategic collaboration between their two brands. There has been quite a buzz around the collaboration after it was announced during One Solution’s private Pre-Grammy Dinner that took place this past Friday, January 26th in an intimate setting of special invited guests that included breakout actress Andrea-Rachel Parker from HBO’s hit new show The Deuce, Maybach Music artist Stalley and new artist on the rise Saweetie. Considered a landmark deal between two cultural powerhouses, the two companies have formed a new alliance that will go to market as One Influence.

"One Solution is committed to being a one-stop shop for brands looking to drive business through a cultural lens. I believe that if we are truly committed to that mission than we must be in the influencer game in a way that sets us apart from our competition. This new partnership with Artistry accomplishes that and more." – Detavio Samuels

Utilizing its extensive roster of talent and reputable industry relationships, Artistry will help secure celebrities and influencers for One Solution advertisers and clients. One Influence talent will help brands drive higher levels of engagement and entertainment value with their desired audiences by developing, being featured in and/or amplifying branded content. From a content creation standpoint specifically, One Influence talent will be available to help brands do everything from create new products and innovative advertising campaigns to develop music, film, television or short-form content. In addition to working with One Solution brands, One Influence talent will also be featured in editorial and programming efforts across Urban One, the largest Black owned and targeted multi-media company in the country (iONE Digital, TV One, Radio One and Reach Media).

One Solution is an award-winning branded entertainment division inside of Urban One, which reaches 82% of Black Americans. Independently, Artistry reaches one hundred million consumers across social media and has secured advertising deals with large corporations like Lionsgate Pictures, Heineken, Universal Pictures, The Lincoln Motor Company, Def Jam, and McDonalds. Artistry’s powerhouse roster of talent boasts names such as Draya Michele, V. Bozeman, Vanessa Simmons, Saweetie and a host of other notable persons in entertainment.

"One Influence will allow us to be “THE” source for brands to connect to urban culture! As someone who has a proven track record of being a top curator of what’s next, I’m most excited about pairing brands with the right underground and emerging talent before they become stars and crossover into the mainstream." – Max Gousse

It’s no secret that brands, both new and established, rely heavily on influencers and their impact. Influencers provide insight into consumer interest as well as an avenue for authentic engagement with audiences brands may not easily be able to reach. One Influence will seamlessly tie influencers and brands together in a way that builds brand business and moves culture at the same time.

ABOUT ONE INFLUENCE
One Influence is a full-service talent offering inclusive of celebrities, tastemakers and influencers relevant to urban and millennial audiences. In today’s landscape, association is everything. Trends and consumer interests are dictated by celebrities and influencers in the world of fashion, music, sports, lifestyle and culture.

One Influence takes an innovative approach to influencer marketing through highly creative and tailored strategies to connect brands with top talent to fulfill campaign objectives. With a comprehensive list of capabilities, ranging from content creation to brand partnerships, One Influence ensures targeted exposure to the right audience to drive results for your business.

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