Sigmoid Launches SigView: A Revolutionary Way to Unlock Insights from Real-Time Ad-Tech Data

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SigView combines the ease of Excel with the flexibility of SQL in a single interface, to bring the power of ad hoc exploration to its users.

Our mission has been to empower non-business users with tools to help them derive insights on 100’s of billion data points, like a data scientist.

Sigmoid, a leader in real-time interactive solutions for advertising technology industry, today announced the general availability of SigView. It is a full stack real-time analytics tool which helps business users analyze and report on their performance across exchanges, buying and selling platforms.

SigView was first launched in a beta phase in October 2016. For the past one year, the team has been working with some of their early customers including Chocolate Platform and MRP Advisers, to fine-tune the solution to meet the requirements of the fast evolving and an ever-dynamic world of advertising technology.

“Ever since we entered the advertising technology market, our mission has been to empower non-business users with tools to help them derive insights on 100’s of billion data points, like a data scientist,” said Lokesh Anand, CEO and Co-Founder, Sigmoid. “Taking our vision forward, we took active inputs from industry veterans so that our customers could get easy access to data in a seamless and fast manner.”

One of the major changes in the platform is the UI. “We received some feedback regarding the interface usability and color palette. We went back to the design board and revamped the UI,” continued Lokesh. “We did some user studies to come up with workflows that would be intuitive yet powerful, so that the learning curve on the platform is minimal. The last thing we want our partners to do is to spend days to onboard their users.”

One attractive feature is the Pivot View. This enables users of SigView to access billions of data points in real-time in an intuitive drill-down manner, much like Microsoft Excel. The flexible UI provides an easy way to explore the relationships and uncover insights from high-dimensional data. Our robust backend which is powered by NitroDB, our Apache Spark based datastore, can easily handle 100’s of TB of data in real time.

Another noteworthy feature is the easy SQL access to directly connect and query data on tools like Tableau. Coupled with the Reports Manager, it gave a major boost in delivering real-time insights. “One of the requirements we uncovered from user studies was a need to frequently download certain data to create reports or run other advanced analytics,” said Mayur Rustagi, CTO, Sigmoid. “We revamped the download section to call it the Reports Manager, which gives an unmatched flexibility to configure data exports, schedule downloads and even access frequently accessed data exports.”

“At Chocolate, we leverage SigView to do real-time analytics on data that spans over multi-terabytes of data in size with over 50 dimensions and 60 base and custom metrics,” said Saurabh Bhatia, CEO, Chocolate. “The ability to make fast decisions and drive actionable value for our Chocolate Video Ad Mediation and Chocolate Marketplace customers depends significantly on the ability of the analytics tool. SigView presents a leap forward in meeting those needs of our customers by offering a new interactive and powerful UI that enables exploring the data, sharing the insights and doing advanced analytics effortlessly," he added.

Other notable features of the SigView platform include data export APIs, real-time alerts, metric filtering, advanced charting options, and bookmarking capabilities. Tailor-made features for the advertising technology industry combined with a fast and flexible backend and a 24x7 support, sets it apart from all other traditional reporting solutions. Visit for more.

About Sigmoid
Sigmoid provides real-time analytics solution for the digital advertising space, to enable partners to analyze programmatic data in real-time. Leading ad-tech companies work with Sigmoid to analyze billions of rows, filter through multiple dimensions, compare results across time periods and carry out root cause analysis in a matter of seconds. With offices in San Francisco and Bangalore, Sigmoid is backed by Sequoia Capital and Qualcomm Ventures.

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