Percolate Launches Instagram Publishing Capability

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Percolate, a leader in the Content Marketing Platform category, today launched the capability to publish to Instagram directly from their technology.

Percolate

The System of Record for Marketing®

Marketers have been demanding a simpler Instagram publishing experience that can be managed centrally. Now that Instagram has announced API publishing support, we are happy to be among the first to offer this functionality, so our customers can take advantage without delay.

Percolate, a leader in the Content Marketing Platform category, today launched the capability to publish to Instagram directly from their technology.

Direct Instagram publishing from Percolate enables large enterprise brands to closely control their Instagram channels and provides improved marketing operational data on their Instagram content. With a single platform to manage all social and non-social marketing activities, brands can more easily and effectively plan, produce, and govern social content as part of their marketing mix.

“Marketers have been demanding a simpler Instagram publishing experience that can be managed centrally. Now that Instagram has announced API publishing support, we are happy to be among the first to offer this functionality, so our customers can take advantage without delay,” Stuart Eccles, Percolate’s Chief Product Officer said.

Publishing on Percolate’s desktop application comes as a sought-after addition to Percolate’s current mobile app capabilities, which has been used for by brands to plan and publish Instagram content since 2013.

Percolate customer Timmy Duong of The Garage Team Mazda said, “Instagram’s publishing feature has improved our team’s workflow and allowed us to manage time efficiently. With the ability to schedule posts far ahead, we’ve spent more time engaging with our community and understanding their interests in the brand. Additionally, the new feature provides our team the opportunity to organize a content calendar in Percolate, which has helped both the client and agency manage content. We look forward to using the publicly released feature when it’s available to the public.”

Instagram has grown to be an essential channel for marketers of all kinds, with access to more than 800 million people around the world. Integrated publishing for Instagram strengthens Percolate’s offering for social and digital marketers. Leading brands use Percolate to coordinate social campaigns with broader marketing efforts, taking advantage of the systems planning, project management, and asset management feature sets.

About Percolate
Percolate is the leading Content Marketing Platform for the enterprise. Percolate offers solutions to introduce visibility into the marketing process, improve coordination of work, and effectively build marketing campaigns and content. The world’s largest brands - including Mastercard, Cisco, Cigna, Electronic Arts, and Bosch - use Percolate to create a coordinated customer experience, reduce production costs, and understand marketing impact. Visit http://www.percolate.com for more information on The System of Record for Marketing®.

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Caitlin McCormick
Percolate
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