G2 Crowd Announces Top Digital Trends in 2018

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The review platform announces new research series on the biggest digital trends transforming businesses in 2018.

G2 Crowd, the world’s leading business solutions review website, today released its newest series, Digital Trends in 2018. The series highlights emerging trends for 2018 and how these are shaping different areas of business. These trends are not only driving business change and technology innovation, but also challenging businesses to modernize faster than their competitors.

“There are at least five major business areas that are being modernized using the combination of technology and data,” explains Michael Fauscette, chief research officer, G2 Crowd. “This is a rapid pace of transformation that is actively evolving business models, business strategy, workforce, customer interactions and business operations.”

This year G2 Crowd is tracking a list of the tech trends that are shaping these business areas. Four broad technology areas serve as the current anchors or framework for our ongoing analysis of technology trends, and their impact on modernizing businesses.

Digital Platforms
Digital platforms are constantly evolving, with 2017 paving the way for more decentralized networks, hybrid/digital business models and third-party partnerships within the enterprise. These shifts will primarily affect PaaS and IaaS technology, but will also impact sales, marketing, human resources and other business professionals by changing the way we interact within B2B relationships. Included under the digital platforms trend are microservices, containerization, serverless computing and digital ecosystems.

Internet of Things (IoT)
IoT is digitally transforming some of the most archaic industries, the success of which have previously relied on manual processes and tribal knowledge passed throughout the workforce over time. Manufacturing, agriculture and shipping are all examples of industries that have evolved over time as new technologies have emerged, and IoT is currently leading the biggest leap in this evolution. Included under the IoT trend are digital twins, edge computing and mesh networks.

Artificial Intelligence (AI)
Artificial intelligence (AI) continued to be a major driver of digital transformation last year, with the rapidly advancing technology affecting business strategy and operations, customer interactions and the workforce itself. While these are all general and broad impacts of AI, they will continue to be important for businesses trying to keep up with rapid technological advancements in 2018. Included under the AI trend are open data and big data sharing, embedded AI and machine learning as a service (MLaaS).

Cybersecurity
Cybersecurity technology is forced to adapt to better combat the evolving digital threat landscape. Artificial intelligence (AI) and automation will play a large role in aiding IT professionals and improving their ability to defend against cyberthreats. Self-regulating defenses and continuous monitoring will increase security teams’ ability to identify and respond to threats. Included under the Cybersecurity trend are blockchain, risk-based authentication and intelligent security systems.

G2 Crowd will continue to research and write about each of these trends and how they will affect businesses in 2018. To view the full series, click here.

About G2 Crowd

G2 Crowd, the world’s leading business solution review platform, leverages more than 350,000 user reviews to drive better purchasing decisions. Business professionals, buyers, investors, and analysts use the site to compare and select the best software and services based on peer reviews and synthesized social data. Every month, more than 1.3 million people visit G2 Crowd’s site to gain unique insights. Co-founded by the founder and former executives of SaaS leaders like BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce) and backed by more than $45 million in capital, G2 Crowd aims to bring authenticity and transparency to the business marketplace. For more information, go to G2Crowd.com.

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