AVYA Rolls Out Skincare Collection For Globally Diverse Market: Premium Brand is First to Focus on Role of Melanin in Skin Health and Appearance

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Austin, Texas-based Global Beauty Science has launched AVYA Skincare, a collection of professional-grade products that shine a spotlight on one of the most underappreciated determinants of skin health…melanin.

Avya Skincare

“Recognizing that higher levels of melanin present unique skin care challenges, we sought to bring about a new day in skin care for a globally diverse clientele,” says Dr. Tanuj Nakra, the cosmetic surgeon who directed the development of all AVYA formulas.

Austin, Texas-based Global Beauty Science has launched AVYA Skincare, a collection of professional-grade products that shine a spotlight on one of the most underappreciated determinants of skin health…melanin. Everyone has different levels of melanin (the skin’s great protector and UV defense), based on genetics and heritage. And those with higher levels have a different set of skin care needs.

AVYA – which in Sanskrit means “first rays of the sun” -- is the culmination of years of research devoted to breaking through the limitations of the modern skin care market.

“Recognizing that higher levels of melanin present unique skin care challenges, we sought to bring about a new day in skin care for a globally diverse clientele,” says Dr. Tanuj Nakra, the cosmetic surgeon who directed the development of all AVYA formulas. “Our ingredients and technology uniquely address the skin’s melanin cycle, sebum production, cell turnover and texture, enabling medical practices and spas to offer an exciting option for women with higher melanin levels, or anyone who wants smooth, luminous skin.”

The AVYA Skincare collection consists of five formulas that offer superior skin care in the form of a cleanser, day and night moisturizers, a power serum, and a specialized cream for the delicate eye area. Together, these products address what the company believes to be the key components of premium facial skin care: UVA and UVB protection, non-comedogenic hydration; retinoids to accelerate cell turnover, melanin stabilizers to even out skin tone, antioxidants to combat environmental damage, and gentle, low-detergent cleansing that won’t strip the skin of its natural oils.

Each AVYA product contains the exclusive Qusome™ complex – which combines three botanicals revered since ancient times – peony, neem and turmeric – and a technology that delivers their benefits deep into the skin. Peony isn’t just a pretty flower. Its precious extract is prized for its antioxidant, soothing and anti-inflammatory capabilities as well as complexion-stabilizing and brightening properties. Neem is a natural astringent and exfoliator that tightens pores. It also delivers soothing vitamin E to discourage irritation. Turmeric is a powerful skin care ingredient that fights inflammation at the molecular level, stimulates the body’s own antioxidant enzymes and protects against free radicals and oxidative environmental stress. AVYA has sourced an odorless, colorless bioactive version of this botanical superpower.

Each formula also features other powerful actives including other ancient botanicals as well as encapsulated vitamin C.

The following are the products in the newly debuted AVYA Skincare collection:

ANTI-AGING POWER SERUM with Vitamin C – features encapsulated vitamin C to boost radiance, restore evenness and protect skin. $165

DAY MOISTURIZER SPF 20 – A lightweight formula that also features snow mushroom and niacinamide. It protects and defends from everyday environmental stressors. $105

NIGHT MOISTURIZER with Vitamin A – an advanced night treatment with vitamin A for generous overnight hydration and cell turnover without irritation. $110

EYE BRIGHT CREAM with Caffeine – formula features potent topical caffeine and Cassava matrix technology for an instant lift, added brightness, reduction of fine lines and long-term reduction of dark circles and puffiness. $85.

GENTLE CLEANSER – non-foaming formula has witch hazel and salicylic acid to sweep away daily buildup, help prevent breakouts, and reduce inflammation. $40

For further information, please visit http://www.avyaskincare.com. For media samples and information, please contact Megan Bennett (megan(at)lightyearsahead(dot)com) or Chloe Licht (chloe(at)lightyearsahead(dot)com) of Light Years Ahead.

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Megan Bennett
Light Years Ahead
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