BrandWizard’s Launches BrandCollaborate for Seamless Collaboration Between Brand and Business Teams.

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Improve collaboration and reduce time-to-market by 60-70%.

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The right technology can help a multinational's distributed teams overcome logistic and geographic challenges, so they can collaborate as one cohesive unit.

BrandWizard, the global leader in digital brand management, announces a release that makes its cloud-based BrandCenter product suite a source of productivity and efficiency. The BrandCollaborate module incorporates a powerful set of functions specifically designed to further collaborative projects. Smart editing and commenting bolster group efforts at asset creation and make the approval process easier to manage, while the multilingual functionality addresses a central pain point of businesses—working across languages with all their respective nuances. With BrandCollaborate, large, distributed, and cross-functional teams can work as one cohesive unit.

Seamless Collaboration Functionality

The creation of a new asset can involve a team of designers, brand managers, business managers, marketers, corporate partners, external agencies, and lawyers. BrandCollaborate offers an intuitive and efficient alternative to unwieldy email chains—moving the project and its management online. Each team member can be given specific levels of access, all communication is listed in chronological order, and assets can be easily shared, edited, and annotated. The new release also provides the ability to set flexible, multi-tier approvals for individual creative assets or entire projects and the ability to publish workflows.

Smart Asset Categorization (AI)

BrandWizard harnesses the latest advances in deep learning-based image recognition to make brand managers, administrators, and other users more efficient and productive. The system can analyze image assets as they are being uploaded, specify assets’ dominant colors and dimensions, and suggest the most appropriate tags. These automated contributions accelerate the upload process and allow for more robust searching and filtering of assets.

Multilingual capabilities

Today’s companies have to connect with customers across countries and cultures. This requires communicating in different languages, with visual and verbal identities that are unique to local cultures. BrandWizard’s latest release assists in managing this complexity by allowing companies to create dedicated sites for each language, complete with guidelines, assets, metadata, and even search functionality across languages.

Bulk upload asset capabilities

BrandCollaborate has enhanced bulk-upload functionality so each asset uploaded is auto-populated with its metadata. The newly deployed, asynchronous upload process allows users to proceed with other work while BrandWizard processes the assets in the background: unzipping files, categorizing them, and uploading them. Email notifications let users know when the assets are ready for approval or to be published.

Other key features in this release include:
●    Global search across guidelines, assets, and collaboration projects
●    In-app notifications and the ability to manage those notifications
●    A single place to manage your favorite guidelines, assets, and reports
●    Enhanced administrative interfaces

“BrandWizard’s clients include many of the most dynamic multinationals,” said BrandWizard CEO Vineet Singh. “These firms have large teams of employees that work across borders, and collaborate with internal and external partners to meet the needs of customers spread across the world. The right technology can render their logistic and geographic challenges more manageable. That was our focus in designing and developing our most recent product enhancements. We believe robust brand and marketing teams will find these enhancements intuitive, powerful, and invaluable. We’re excited to share the updated brand management platform with them.”

About BrandWizard

BrandWizard is the industry leader in digital brand management. Our products have helped several Fortune 500 companies deliver consistent omnichannel brand experiences. We are featured as a niche player in Gartner’s Magic Quadrant for Marketing Resource Management (MRM), and our team of Stanford and MIT technologists is based in Silicon Valley.

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Zubin Mehta
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Vineet Singh
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