CERO Launches Electric Cargo Bike in Aim to Make Car-Free Living a Reality

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After successful crowdfunding campaign, the company's first model is now available via its direct-to-consumer website and select retail partners

"The CERO One allows urban dwellers to do almost anything they'd do in a car, but more quickly and efficiently."

CERO, the company that aims to make cities a better place to live by designing high-quality electric cargo bikes, today announced its first model, the CERO One, is now available via direct-to-consumer sales on its website and through select retail partners. The company has also successfully fulfilled all orders from the IndieGoGo crowdfunded campaign it executed in 2017, which was funded by more than 127 percent of its campaign goals. The company's first model, the CERO One, comes in four colors and retails for $3,399 and up, depending on the modular cargo design chosen.

"Our goal was to design and build a modern version of the Japanese 'Mamachari,' a practical utility bike that could be used by almost anyone as a replacement for a car in their daily lives," said Kiyoshi Iwai, founder of CERO. "The CERO One allows urban dwellers to do almost anything they'd do in a car, but more quickly and efficiently. A powerful electric motor and wide range of accessories make the bike perfect for getting around town as well as carrying almost anything, whether that's groceries, pizza for delivery or precious cargo. I even take my surfboard to the beach near our office in Santa Monica with CERO One."

Unlike other electric bikes on the market, CERO One offers a custom-designed 12-way modular cargo system that includes three types of baskets and racks riders can mix and match to meet their needs. The bike also offers a small, 20-inch front wheel for a lower center of gravity, enabling users to haul heavy cargo with ease.

With an electric motor, CERO One allows riders to cruise up to speeds as high as 20 miles per hour simply through a pedal-assist boost. It also has three drive modes: High, in which a rider can travel as far as 44 miles; Normal, in which a rider can travel as far as 62 miles; and Eco, allowing a rider to travel 93 miles before a battery re-charge.

CERO as a company was founded by Kiyoshi Iwai, who moved to California from his native Japan more than two decades ago. Envisioning a solution to the problems of Los Angeles' traffic congestion and overall transportation woes, Iwai worked with bicycle engineers Forrest Yelverton and Zach Krapfl, previously of bicycle manufacturer GT, to design and bring to market the CERO One. The company received its initial financial backing by way of a successful IndieGoGo crowdfunding campaign, and is operating with a mission to provide people and organizations with carbon-free transportation solutions.

About CERO
At CERO Bikes, our goal is to design high-quality electric cargo bikes that help make our cities a better place to live. CERO is a family owned and operated business out of Los Angeles California started by Kiyoshi Iwai, who moved from Japan to California over 20 years ago. Kiyoshi, a passionate environmentalist and surfer, witnessed traffic congestion in LA grow unsustainably as climate change rapidly increased. He saw in electric cargo bikes a solution to our modern transportation problem, and partnered with two veteran bicycle engineers to design the CERO One. After a successful crowd funding campaign, CERO is now shipping direct-to-consumers and via bicycle retailers specializing in electric bikes.

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Meredith Obendorfer
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