BrightEdge’s Latest Innovation Makes Artificial Intelligence a Reality for Marketers Everywhere

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85 percent of BrightEdge customers adopt AI-Powered BrightEdge Insights to deliver a better customer experience and boost marketing performance

BrightEdge, the global leader in enterprise organic search and content performance, today announced over 85 percent of its 1,500 customers–and more than half of the Fortune 100–have adopted Artificial Intelligence-powered BrightEdge Insights. Leveraging the deep learning capabilities of BrightEdge DataMind, BrightEdge Insights enables marketers to stay ahead of trends and deliver better results from organic search and content marketing.

According to IDC, the adoption of cognitive systems and AI will drive worldwide revenues from $8 billion in 2016 to $47 billion in 2020. In a 2017 study of marketers, BrightEdge found that 32 percent of all marketers saw AI as the “next big thing” in marketing but nearly 60 percent had no plans to use it. With BrightEdge Insights, BrightEdge customers are solving real-world problems with deep learning, while delivering real results across Search, Content and Digital Marketing. BrightEdge Insights is simple and built into the marketers daily workflow to make AI a reality for marketers everywhere.

Winning at Voice Search
With Google Home, Alexa and other digital assistants in 16 percent of all U.S. homes, voice search is more important than ever. In fact, according to ComScore over 40 percent of searches are now voice-enabled. Additionally, 90 percent of voice search results are from featured snippets, such as a Quick Answer. The world’s largest brands are using BrightEdge Insights to win the voice search battle. Using billions of data points about consumer demand, competition, keyword rankings, existing content, and market trends, BrightEdge Insights distills the billions of combinations into a handful of recommendations to win Quick Answers and voice search.

“With Insights, we don’t have to go into the trenches to mine the data,” said Carlos Spallarossa, Director of SEO, L'Oréal. “We improved Kiehl’s presence on Quick Answer box by incorporating step-by-step recommendations from BrightEdge Insights.”

“Our latest innovation, BrightEdge Insights, is bringing the power of AI and deep learning to marketers everywhere,” said Jim Yu, CEO and Co-founder of BrightEdge. “The power and flexibility of BrightEdge Insights is helping our customers solve complex problems––problems that they could not have solved without AI and machine learning. We are leading the AI revolution in our industry and providing every marketer the means to innovate with AI.”

Driving Adoption of Artificial Intelligence Across Marketing
BrightEdge Insights is powered by the industry's first and most powerful deep learning engine, DataMind. Acting like a marketer’s personal data analyst, Insights continually works in the background, analyzing billions of data points, filtering out the noise, and identifying changes outside the normal behaviors. BrightEdge Insights then prioritizes the most relevant findings, so marketers can focus on the initiatives with the biggest impact to their business. All of this is done at a scale and at a speed not possible for an individual.

BrightEdge Insights and DataMind are powered by an extensive wealth of data BrightEdge has accumulated over ten years. As BrightEdge’s AI capabilities leverage an expanding unified data store of first and third party data, such as Google Search Console, web analytics data, and BrightEdge Data Cube it becomes easier for marketers to deliver a better customer experience and increased performance across all digital channels, content marketing and organic search.

BrightEdge Insights helps seasoned SEO experts and digital marketers to stay ahead of constant change and prioritize what really matters. Insights acts like another colleague, helping SEO marketers uncover things that might have been missed.

“I can spend six hours a day mining data for bugs or opportunities, or, I can open BrightEdge Insights in the morning and have two tickets filed before I finish my coffee,” said Zander Buteux, Sr. SEO Manager of Art.com. “This speed-to-opportunity-discovery–whether it is missing page titles or low-quality redirects–allows me to both build a stronger business case and dive deeper to find more insights before lunch.”

“I was surprised to see 404’s reported by Insights because I thought I have kept my site up to date,” said Matthew Wims, SEO Manager of Schneider Electric. However, the 404’s that Insights showed were accurate. Insights make me feel good that I am not missing out on important site hygiene issues.”

Using Machine Learning to Tackle Complex Issues
Machine Learning is powering BrightEdge’s visual parsing technology, which classifies an ever-expanding set of Search Engine Results Page (SERP) by category, layout and intent. Since 84 percent of keywords have feature snippets and 25 percent of keywords include Quick Answers, it is imperative for marketers to understand each SERP and how it affects traffic and performance.

“If you are using BrightEdge, you are an AI-marketer,” said Albert Gouyet, VP of Operations for BrightEdge. “Our customers have an advantage because they leverage our powerful deep learning engine, DataMind, with our gold standard in data, the largest, most accurate data set in the industry. Instead of providing hundreds of recommendations, Insights simplifies and focuses on a handful of the most important recommendations, making it easy to see real results from AI.”

About BrightEdge
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,500+ customers include global brands such as 3M, Microsoft and Nike, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.

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Liane O'Neill
BrightEdge
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