Mazatlán's Famed Olas Altas Beach Enjoys Transformation as Part of Destination's Renaissance

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Historic shoreline and tourism hot spot has a renewed vibrancy as active vacationers experience enhancements at this famous Mexican oceanfront promenade

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“We appreciate our travelers from afar, looking for a sparkling and stylish destination, mixed with the preserved charm of centuries of history." -Marco Antonio García Castro, Secretary of Tourism, Mazatlán Tourism Board

As part of the Mazatlán’s commitment to emphasizing a modernized look and feel, combined with a delicate blend of old world charm, Mazatlán's most popular beach, Olas Altas, is celebrating a refreshing new look.

“We appreciate our travelers from afar, looking for a sparkling and stylish destination, mixed with the preserved charm of centuries of history," said Marco Antonio García Castro, Secretary of Tourism, Mazatlán Tourism Board, "It is an honor to deliver both comfort and a contemporary feeling at Olas Altas, while retaining much of the character from the 1940s, 50s, and 60s,” he added.

The city made infrastructure improvements to the famed Malecón, home to one of the world's most spectacular sunsets. The enhancements span most of the 4-mile-long oceanfront promenade and include new sidewalks and light fixtures that provide among other things, a romantic setting for a moonlit stroll. Active enthusiasts, like cyclists, are enjoying the new bike pathway and the streamlined access it provides.

While the improvements can be immediately noticed by the new or returning visitor, landmarks from those golden days remain, including “El Venadito,” a symbol of the etymological origin of the name of the city in the statue of a deer. Another distinctive landmark, the Carpa Olivera, is the oldest natural pool in Mexico and was recently refreshed just two years ago.

Silvia Ruiz Coppel, Undersecretary of Tourism, hailed the newly manicured cobblestone streets, world-class restaurants, and highly sought-out boutique hotels along Olas Altas, while revering the nostalgia that the area retains.

"We cherish that some of the most famous people in the U.S. and and Mexican political and cultural history continue to choose Mazatlán and Olas Altas as their hideaway," said Ruiz Coppel. "From past Mexican Presidents and some of the most celebrated names in Hollywood like Errol Flynn, Clark Gable, John Wayne, and Robert Mitchum to modern-day movie stars, Mazatlán will always be a quick getaway that's not too far from home, but a world away from the everyday grind," Ruiz Coppel added.

Many in the tourism industry will experience this renaissance at Tianguis Turístico, a global tourism event where Mexico hosts hoteliers, travel agents, tour operators, OTA’s, meeting planners, airline executives and travel media from more than 80 countries. Tianguis Turístico Mexico 2018, will be held at the International Convention Center from April 16-19, 2018.

For more information about Mazatlán, visit http://ww2.gomazatlan.com.

About Mazatlán
Mazatlán is a Mexican resort town along the Pacific Ocean. Founded in 1571, its Historic District, 19th-century landmarks include the performance hall Teatro Ángela Peralta and the towering Immaculate Conception Basilica. Sandy beaches line its four mile-long Malecón (boardwalk), the newly developed Nuevo Mazatlán area where two marinas and two professional golf courses sit, and the modern district of Zona Dorada which is known for nightlife and hotels to suit any budget. Mexico designated ‘magical towns’ with their unique charm such as El Fuerte, Cosalá, Mocorito and El Rosario are a day-trip away from Mazatlán, and guided tours are available from all hotels. Direct air service is available to Mazatlán from most U.S. and Canada markets.

Media Contacts
Margie Gostyla, Reynolds & Associates
T. 310.324.9155 x11
E. mgostyla(at)gomazatlan(dot)com

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