LookBookHQ Appoints Top Sales & Marketing Leader Jamie Egasti To Board Of Directors

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Best known for building global brands with data-driven marketing, the martech company's newest board member brings decades of leadership experience to LookBookHQ

Jamie Egasti joins LookBookHQ's board of directors
If there's one thing I've learned throughout my career, it's that the company with the best data wins. LookBookHQ is building the data set that will power personalized, automated, real-time marketing for the world's biggest enterprise brands.

Today LookBookHQ, the Content Activation Platform, announced that Jamie Egasti has joined the company's board of directors. After more than doubling its revenue base in 2017, LookBookHQ will leverage the new board member's expertise to develop the company's go-to-market capabilities, strategic data set, and brand.

"Jamie has created and lead several multi-billion dollar business categories and brands, which is why I'm excited to welcome him to LookBookHQ's board of directors," said Mark Opauszky, CEO of LookBookHQ. "With Jamie on our side, we have the opportunity to unlock significant strategic value for the entire industry and apply a new set of data to the world's most challenging marketing problems."

Jamie is the former CEO of Catalina Marketing Corporation, a digital media company that personalizes the consumer's path to purchase through mobile, online and in-store networks, powered by the largest physical shopper purchase history database in the world. He spent nearly 30 years with consumer packaged goods company Procter & Gamble in sales, marketing, and leadership roles. There Jamie grew established food and beverage categories as president of P&G's snacks and coffee category, and developed entirely new businesses, including the Febreeze and Swiffer brands. He also led The Folgers Coffee Company as CEO when it spun off from P&G and was later acquired by The JM Smucker Company.

"If there's one thing I've learned throughout my career, it's that the company with the best data wins. LookBookHQ is building the data set that will power personalized, automated, real-time marketing for the world's biggest enterprise brands," Jamie said. "The people, technology, and opportunity at LookBookHQ are incredibly compelling, and I'm eager to advise Mark and his team on everything from innovation to branding as they scale the company."

Jamie joins Mark, Tim Kopp, Gregg Michaelson, Paul Teshima, and Paul Hill on LookBookHQ's board of directors.

LookBookHQ helps performant B2B marketers transform their passive content into active buying journeys so they can accelerate buyer education and qualification. The LookBookHQ Content Activation Platform makes it easy for marketers to create, deliver, and measure personalized Content Tracks that connect their buyers with all the information they need to make purchase decisions, whenever and wherever they click. LookBookHQ collects rich data on the content buyers consume and the channels that drive the highest engagement to detect Engaged Intent: the leading indicator of sales readiness and marketing performance.

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Cassandra Jowett
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