HARRISBURG, N.C. (PRWEB) February 02, 2018
Extreme Energy Solutions announces its partnership alliance with Tony Mrakovich, driver from Elizabethtown, PA, and Fast Track Racing, under the leadership of Andy Hillenburg, who are joining forces to make a run in this year’s ARCA Lucas Oil 200, Driven by General Tire at the Daytona International Speedway, February 10, 2018.
When it comes to national exposure to potential consumers, Extreme Energy Solutions, Inc. is new to the stage; however, Extreme Energy Solutions is no stranger to the racing community overall. For the last three years, Extreme Energy Solutions, Inc. has been involved in bringing its product lines to market via motorsports marketing, mainly in the Northeast, as it has supported local/regional teams that compete on dirt tracks.
This is not the first time the green tech company has partnered with Tony Mrakovich. Extreme Energy Solutions invited Mrakovich to pilot one of their open wheel Sportsman Modified entries at the famed Eastern States Weekend racing event, held October 20th, 2017, at the Orange County Fair Speedway located in Middletown, NY.
“I enjoyed being able to drive for Extreme Energy Solutions alongside their other drivers–Tommy Vigh Jr, Jeff Heotzler, Roddy Watts, Connor Otten, and Keith Johannessen. They were all very helpful in my first ever run at the track they call The Hard Clay,” shared Tony Mrakovich, “even with the tough breaks of equipment failure, the team and crew worked their hardest to get me into another car for the event, which resulted in a push in the Consi.”
“We find Tony to be a great competitor with many talents on and off the track. We are honored that he will be representing us as a Brand Ambassador for Extreme Energy Solutions, and as a driver in competitive events,” added Samuel K. Burlum, CEO/President of Extreme Energy Solutions, “we look forward to working with Tony at this year’s ARCA Daytona run, and in the near future.”
Tony Mrakovich has had an impressive career, which began at the age of eight years old, putting Mrakovich behind the wheel of go-carts and then to Legends in the Mid-Atlantic region. Mrakovich made his ARCA debut and his Open Wheel Sportsman Modified debut in 2017.
Mrakovich will be representing Extreme Energy Solutions automotive green technology, the SMART Emissions Reducer, in which both the company and product will be advertised on Fast Track’s entry driven by Mrakovich. Other supporters of Mrakovich’s ARCA Daytona bid include Mendia Studios (video production and marketing) and Project Help (a non-profit 501c3 which aims to assist homeless and displaced Veterans). Both entities are located in Wantage, New Jersey.
Fast Track Racing and Mrakovich have also had history together. In 2017, the team and sponsor have partnered to run a few races, including at Pocono, where Mrakovich finished 15th in that contest. Fast Track is led by Andy Hillenburg, who has a track record of being a fierce competitor.
Hillenburg has won ARCA Daytona twice (1995 and 1997); and holds an ARCA Championship on his resume. Hillenburg has also competed as a driver in five divisions of NASCAR. Hillenburg, now team owner, has had an impressive history in and around the sport including contributions on film.
“After working with Tony last year, Fast Track and I look forward to working with Tony in 2018. We would welcome the opportunity to put Tony behind the wheel of our equipment and would like to do all we can to support his efforts. He is very talented and is the type of young driver a team can expect to win a few races with, and that is what we are going to try to do,” commented Hillenburg.
Extreme Energy Solutions looks to strengthen its relationship with Mrackovich and the sport of racing. In the past the company has found benefit of motorsports marketing and being involved in the sport on a regional level. Extreme Energy Solutions has marketed its product lines of Extreme Kleaner, H2O Energy Flow, and Extreme Xtra Fuel Treatments via the racing community, which has resulted in the partnering of additional retailers which now offer these products to consumers across the nation, in over 500 selected retailer locations.
In addition, Extreme Energy Solutions has utilized the venue of racing as a research and development spring board in testing and bringing to market its flagship technology, the SMART Emissions Reducer, which was designed to aid vehicle engines in reducing harmful toxic vehicle emissions while providing the additional benefit of increased engine efficiency. The technology was tested in a number of venues through a series of on-road pilot programs and in third party labs including Roush Industries, in Lavonia, Michigan.
“It is our goal to share awareness of the SMART Emissions Reducer’s capabilities to auto and engine manufacturers, commercial fleets, and service centers, as a viable alternative in addressing both gasoline and diesel powered engine emissions. Racing has provided us an outlet to create brand awareness not only to car and engine manufacturers, but also to the consumer, that seeks out to support their driver by way of purchasing from vehicle manufacturers that supports the fan’s favorite driver,” furthered Burlum
This year’s contest is scheduled to take place on Saturday, February 10, 2018; at 4:45pm, televised on FS1.