Our first study showed that people make deep inferences about a person’s personality based on superficial features.
MIAMI (PRWEB) February 01, 2018
According to a recent report sponsored by the non-profit Global Wellness Institute (GWI), good-looking people receive many advantages in life: they are more likely to be hired, given more pay, receive lesser punishments, and are assumed to be more intelligent and trustworthy. Conversely, a “disfigured-is-bad” bias can exist and people with minor facial disfigurements may be judged negatively and perceived as having undesirable personality traits (e.g., emotional instability, lazy versus hardworking).
The complete report, “Beauty2Wellness: Mitigating Barriers and Building Bridges,” is available here.
The first study in the report, which was conducted by Anjan Chatterjee, MD, FAAN, University of Pennsylvania, tested this bias by asking observers to share initial impressions of 26 sets of pictures of faces (one affected by a disfigurement such as a carcinoma, a scar or small wound, or facial paralysis and one that had been treated to correct the disfigurement). The study confirmed that post-treatment faces were seen as having more positive personality traits than pre-treatment faces.
“The link between beauty and wellness is not obvious. An unhealthy preoccupation with beauty can emphasize a “beauty is good” stereotype, where people are judged based on how they look rather than how they act,” said Dr. Chatterjee. “Our first study showed that people make deep inferences about a person’s personality based on superficial features. Flawed faces are regarded as flawed people. The cosmetic industry can mitigate these judgments that likely adversely impacts people’s well-being at work and at play.”
In a second phase of the study, the researchers asked if people were aware of harboring biases related to facial attributes.
“Understanding biases helps us understand how people might overcome them,” said GWI Chair and CEO Susie Ellis. “This knowledge also contributes to building an egalitarian society that supports individual wellness, which is a goal of the Global Wellness Institute.”
The results showed that people make automatic inferences about a person’s personality when they look at a face, and men are especially susceptible to adverse biases. The conclusion? Cosmetics could play an important role by limiting observable facial flaws, therefore, mitigating negative judgments.
Study Two: Building Bridges between Beauty and Wellness
The second study in the report, also sponsored by the GWI and conducted under the direction of Dr. Chatterjee, asked the question: If an automatic preoccupation with beauty – which is a $999 billion commercial enterprise –can contribute to unfairness, how do we shift responses to beauty to emphasize wellness?
By analyzing 10 years of Google news, the research team identified concepts that bridge beauty and wellness. With the exception of the category of “culture and self-care” (arts, education, entertainment, and cuisine) there was a notable similarity between the study’s linguistically derived categories, such as products and spa/salon, and the categories identified in a 2015 GWI report on the global wellness economy. (See page 15 of the Beauty2Wellness report.)
Dr. Chatterjee noted that he is very pleased to be working with the Institute. “This relationship has pushed my research in new directions. The focus on wellness is critical to grounding this research and the industry as a whole.”
He is also the author of 'The Aesthetic Brain: How We Evolved to Desire Beauty and Enjoy Art."
“The new GWI study was rooted in the research and insights that Dr. Chatterjee explored in his book,” said Ellis.
The Global Wellness Institute conducts research and reports on analytics impacting the $3.7 trillion wellness industry. This report was underwritten with support from Biologique Recherche, Comfort Zone, Hydrafacial, Immunocologie, OM4 Organic Male, and Performance Health.
Download the full report here.
For images, click here.
About the Global Wellness Institute: The Global Wellness Institute (GWI), a non-profit 501(c)(3), is considered the leading global research and educational resource for the global wellness industry, and is known for introducing major industry initiatives and regional events that bring together leaders to chart the future. GWI positively impacts global health and wellness by advocating for both public institutions and businesses that are working to help prevent disease, reduce stress, and enhance overall quality of life. Its mission is to empower wellness worldwide. http://www.globalwellnessinstitute.org