DeepIntent Expands its Healthcare Division with Key New Hires

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Sales and tech teams are bolstered with executives from Time, Inc. and Publicis Media

DeepIntent, the moment-based marketing technology company, continues to expand its New York City headquarters with the expansion of its Healthcare Division. The company has appointed two new executive hires, Chris Colella and Trent Emanuel, to the teams responsible for sales and technology.

Colella joins the DeepIntent team as Senior Sales Director. In this role, he will report directly to Tony Sherry, vice president of agency partnerships at DeepIntent, and work closely with agencies and healthcare marketers helping them address their digital marketing needs. Previously, Colella held the title of Digital Account Director at Time Inc., focusing on the healthcare industry. In this position, he drove significant ROI for his healthcare clients. He has held other notable positions in the healthcare field at Merkle, Epsilon and 4INFO. He began his healthcare career at Quality Health, overseeing several HCP and DTC advertising campaigns.

“Chris brings a deep knowledge of the pharmaceutical industry and extensive experience working with top pharma and healthcare brands,” said Sherry, “He will be an immediate asset for the DeepIntent team, as we continue to work with advertisers in designing programs that maximize ROI.”

Emanuel joins as Senior Programmatic Strategist, where he will oversee account management, product development and revenue growth. Most recently, he served as a Solutions Consultant at Publicis Media, where he was responsible for strengthening healthcare clients’ use of first party data and constructing DMP strategies. He has also held senior positions at Amnet Group US. Emanuel reports directly to Chris Paquette, CEO and Co-Founder of DeepIntent.

“We are thrilled to be building out our Healthcare Division, as we continue to offer best-in-class solutions to healthcare brands,” said Paquette, “Trent is a programmatic expert who brings extensive knowledge and valuable insights to our growing team at DeepIntent.”

DeepIntent anticipates continued growth in 2018, with additional employees joining across the healthcare, engineering and data science teams.

About DeepIntent
DeepIntent, a Propel Media company, is the moment-based marketing technology company that applies state-of-the-art artificial intelligence and unique data to engage hard-to-reach customers in the most relevant, brand-safe programmatic environments. As the only platform offering a deep contextual understanding of target audiences based on interest and precision targeting of individual concepts and editorial sentiments, DeepIntent offers brands a unique way to discover and dynamically message audiences across both the major exchanges and direct-sold inventory. DeepIntent’s platform features a fully integrated data management and demand side platform that transacts across billions of ad opportunities daily. DeepIntent is headquartered in New York City. For more information, visit http://www.deepintent.com.

About Propel Media
Propel Media connects digital marketers with unique audiences through intent-based technology that delivers superior performance with measurable results. We ‘Do Digital Differently™’ with a distinctive approach to digital powered by proprietary contextualization technology and a unique supply of ad inventory. Headquartered in Irvine, California, Propel Media is distinguished by its ability to deliver consistent results and its commitment to providing the highest level of client services to its partners. For more information, visit: http://www.propelmedia.com.

Forward-Looking Statements
This press release includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including those statements regarding DeepIntent’s capital structure, ability to execute its operating plan, anticipated financial flexibility and future financial performance and any other statements that are not statements of historical fact. These statements may be identified, without limitation, by the use of forward-looking terminology such as “anticipates”, “expects,” “will” or comparable terms or the negative thereof. Such statements are based on management’s current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of DeepIntent and not all of which are known to DeepIntent. DeepIntent is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, changes in assumptions or otherwise, except as required by law.

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Moira Shannon
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