Shut out of the Big Game, AMVETS can, through Super Squares™, send its message of patriotism and civic engagement beyond the TV screen, to reach its audience directly.
TAMPA, Fla. (PRWEB) February 01, 2018
Revolutionary live game show app Super Squares™ has agreed to air a newly produced #PleaseStand advertisement by the AMVETS organization this Sunday during the Big Game. Super Squares™ offered to provide a video platform for the veterans service organization to reach football fans with their message, after a print version was rejected as having been deemed too “political.”
“Shut out of the Big Game, AMVETS can, through Super Squares™, send its message of patriotism and civic engagement beyond the TV screen, to reach its audience directly,” said React founder Frank Maggio. “While we understand that the NFL has rights to select its advertising partners and messages, we’re equally honored to live in a country where organizations like AMVETS have the freedom to choose other mass media outlets to get their respectful apolitical message out. It is powerfully simple and inclusive.”
AMVETS recently submitted a print version of the #PleaseStand ad for inclusion in the official game program for Sunday’s game, but was turned down because it “could be considered by some as a political statement.”
In response, AMVETS produced an expanded video version of the campaign that features AMVETS commander Marion Polk, and then turned to Tampa Bay-based Super Squares™ as a digital advertising partner to “air” the ad.
The commercial will be showcased during the Big Game halftime, within the Super Squares™ live, mobile quiz show. The patented game show technology delivers ads to attentive fans, and ensures measured engagement, by quizzing viewers about the ads’ messages. “Advertising is always treated as content inside of Super Squares™, and players appreciate and respect advertisers, who reward them for their attention.”
Super Squares™ is a free-to-play live game show app based on the popular pen-and-paper squares game. The game runs live during breaks in football games, and players answer questions about the football game as well as in-app advertisements. Correct responses earn “Super Squares,” making players in the inaugural Tampa Bay market eligible to earn real prizes, including cash, Domino’s® pizza, and a new Nissan Altima.®
Founded by technology innovator Frank Maggio, React LLC is an interactive advertising company geared around the concept that advertising should be engaging and “reactive,” where consumers benefit by engaging with advertising in a way that benefits them, and the brands hoping to reach them. With patented technology, React honors user privacy by never selling or sharing personally identifiable information. React is presently launching Super Squares™, with reactive reality TV game shows ReacTV® and Instant Millionaire™ on the 2019 product map.