Tiffani Bova, Global Customer Growth & Innovation Evangelist at Salesforce, Joins Association of Strategic Alliance Professionals (ASAP) Advisory Board

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Bova makes an immediate impact on the ASAP community by distinguishing herself as key thought leader at ASAP conferences

Tiffani Bova

Salesforce Evangelist and New ASAP Advisory Board Member Tiffani Bova has already made an impact in the partnering community with featured presentations at two ASAP conferences in 2017.

We are thrilled to have Tiffani as a board member. She has already made a significant impact by presenting in 2017 at two of ASAP’s four signature events, the ASAP Global Alliance Summit and the ASAP Tech Partner Forum.

The Association of Strategic Alliance Professionals (ASAP), an international association dedicated to the leadership and practice of alliance management, partnering, and business collaboration, announced that Tiffani Bova, global customer growth and innovation evangelist at Salesforce, has joined ASAP’s global advisory board.

As a high-tech industry thought leader, Bova watches overall market trends to uncover best practices on how to improve sales performance and enhance the overall customer experience.

“We are thrilled to have Tiffani as a board member. She has already made a significant impact by presenting in 2017 at two of ASAP’s four signature events, the ASAP Global Alliance Summit and the ASAP Tech Partner Forum,” said Michael Leonetti, CSAP, president and CEO of ASAP.

The annual ASAP Tech Partner Forum is an intensive executive event focused on advancing the state of the art in partnering practice among high-tech companies. It provides attendees with insights on the value of collaboration during ecosystem change at a time of rapid digital transformation, which is impacting every industry touched by new technologies.

Bova is a respected former Gartner analyst and popular keynoter. In her talks at both 2017 ASAP events, Bova addressing ways companies of all sizes can create new business practices that leverage technology to strengthen collaboration with customers and partners and accelerate sales and growth. She challenged the audience to recognize how in the business-to-business world, “customer and partner expectations are changing” thanks to technologies that were previously considered relevant only in the business-to-consumer world.

About ASAP
The Association of Strategic Alliance Professionals (ASAP) is the only professional association dedicated to elevating and promoting the profession of alliance management, partnerships, and collaboration. Founded in 1998, the organization provides professional development, networking, and resources for cultivating the skills and toolsets needed to manage successful business partnerships. ASAP’s professional certifications include the Certificate of Achievement-Alliance Management (CA-AM) and Certified Strategic Alliance Professional (CSAP). Active global members include Astellas, AstraZeneca, Bayer, Cisco, Citrix, Covance, Dassault Systèmes, Eli Lilly and Company, HealthCore, Huawei, IBM, Janssen—Pharmaceutical Companies of Johnson & Johnson, JDA, Merck, Microsoft, Mission Pharmacal, NetApp, Novartis, Plantronics, Salesforce, Sanofi, SAS, Schneider Electric, Takeda, The Warren Company, and Xerox. A complete list of global members is available at http://www.strategic-alliances.org.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce, visit: http://www.salesforce.com.

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