Innovative Architecture Firm, DWA PLLC, Introduces Retailers to the Future of Bedding Showrooms at the Las Vegas Winter Market 2018

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DWA PLLC of Las Vegas, Nevada just introduced the mattress industry to a new method of selling beds by designing and building the first ever experiential bedding showroom.

iSense Sleep Showroom World Market Center Las Vegas, Nevada

“This exciting project has a been a collaborative effort. The design of this showroom is a direct reflection of Paul’s passion for his product and DWA PLLC couldn’t be more proud to be a part of this exciting project”, states Ryan Kronbetter, Partner at DWA PLLC.

Innovative Architecture firm, DWA PLLC, introduces retailers to the future of bedding showrooms at the Las Vegas Winter Market 2018.

New mattress manufacturer iSense Sleep, just successfully launched the World’s First Adjustable Mattress line in Las Vegas at the Winter Market 2018. DWA PLLC from Las Vegas, NV was chosen to design the showroom because of their experience in the industry. "I knew about their reputation of building high quality retail spaces but I was energized with Ryan and his team’s enthusiasm for building something different". states Paul Longman, Founder and CEO of the iSense Sleep brand. "My goal was to improve the customer experience, instead of a traditional space we wanted our stand to control the sales process from start to finish and that uniqueness energized them'. “This exciting project has a been a collaborative effort. The design of this showroom is a direct reflection of Paul’s passion for his product and DWA PLLC couldn’t be more proud to be a part of this exciting project”, states Ryan Kronbetter, Partner at DWA PLLC.

The design concept was to create a showroom that challenged the typical mattress buying experience. Typical mattress retail stores require 5,000 to 10,000 square feet to display the assortment of mattresses they carry. The three mattress types that iSense Sleep has developed can be displayed in a space as small as a 500 square feet area in a big box store or a stand-alone store as small as 1,000 square feet. The 2,000 square foot showroom space at World Market Center in Las Vegas allowed for plenty of space for the new display to take shape. The design concept of the new space was to immerse the customer in the experience they would get walking into a traditional retail store found in “Downtown Middle America”. This concept was captured by splitting the showroom into two primary spaces, the park or streetscape and the actual store.

Upon arriving at the showroom the customer enters through a park area featuring the iSense Sleep façade, a functioning bar, café and multiple false storefronts. Each storefront is unique in design and is expressed with the use of different material selections. The storefronts are complimented by an assortment of greenery ranging from small plants and shrubs to 10’-0” tall trees set on a base of synthetic grass. These subtle features were designed to heighten the senses and pique the interest of the customer for the true experience yet to come when they enter the iSense Sleep storefront.

With the iSense Sleep store being the most important part of the experience. “The goal was to create a bigger surprise at every corner”, as described by Kronbetter. Upon entering the store the customer is greeted by a receptionist and a 120” 4K video projected onto a translucent wall. Around the first corner are VR stations allowing the customer to experience the mattress features while being immersed in a fully vertical world with video and sound. Once the VR experience is completed you find yourself face to face with the mattresses that the entire experience has been based upon. The beds are displayed in floating canopies with accent colors matching the individual types they represent. After enjoying the three types of mattresses the experience is complete with a trip to the back of the suite where a private conference room is located to “seal the deal”.

"DWA went above and beyond to help us, they participated in the entire journey to ensure our show experience was second to none." says Longman. "I look to working with at DWA for years to come."

To learn more about DWA visit their website at http://www.dwaltonarch.com.

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Ryan Kronbetter
DWA PLLC
+1 7022896095
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DWA PLLC
since: 09/2013
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