Chief Outsiders Launches New Tool for Private Equity Firms to Improve Growth Capabilities for Portfolio Companies

Share Article

GoToMarket Assessment™ brings clarity to market situation, sales capabilities and exposes gaps that prevent topline growth

News Image

Chief Outsiders, the nation’s fastest growing “executives-as-a-service” firm comprised of more than 60 fractional Chief Marketing Officers (CMOs), today announced the launch of Chief Outsiders GoToMarket Assessment™, a comprehensive auditing tool that enables CEOs to quickly identify and implement growth strategies based on timely market opportunities.

“The GoToMarket Assessment is valuable for the private equity sector where investors are seeking results quickly, but may not understand where to start to drive top-line growth. Our ‘instant-on’ CMOs come in, assess a company’s sales and marketing initiatives, and pave a path to implementing solutions,” Art Saxby, CEO of Chief Outsiders, said. “Through the extensive insight we’ve gleaned from working with more than 150 CEOs in the past year, we’ve created a tool that exposes problems and inefficiencies, reveals where people and money need to be focused, and provides a constructive way forward.”

Chief Outsiders, which recently earned the No. 27 spot on Consulting Magazine’s annual list of the profession’s most robust movers and shakers, offers part- and full-time temporary CMOs to mid-market companies. The quick “get in and get out” expertise offered by Chief Outsiders is a natural fit for the fast ROIs portfolio companies face.

“We help companies that may already be successful, but have growth that’s stalled. The clock is always ticking, and without a meaningful assessment that leads to an effective plan, resources are wasted,” Saxby said. “The explosive growth of Chief Outsiders in the past year has largely been the result of our work within the private equity sector. Clearly, the idea of quickly tapping executive talent to address portfolio company growth gaps is catching on.”

For more information on Chief Outsiders services for Private Equity, visit Accelerate Your Valuation Plan.

About Chief Outsiders:

Chief Outsiders, LLC is a nationwide "Executives-as-a-Service" firm, with more than 60 part-time, or fractional, Chief Marketing Officers (CMOs) engaged from coast-to-coast. Unlike other strategic marketing and management consulting firms, each CMO has held the position of VP Marketing or higher at one or more operating companies. Chief Outsiders have served on the executive team of over 550 client companies to drive growth strategy and execution plans for a fraction of the cost of a full-time executive.

Because of its market-based growth plans, quality of leadership, and experienced team, Chief Outsiders has been recognized for the past four years by Inc. Magazine as one of the 5,000 fastest growing privately held companies in the US, and was recognized in the Houston Business Journal's Fast 100. Chief Outsiders’ CEO Art Saxby and Principal Pete Hayes are the co-authors of “The Growth Gears: Using a Market-Based Framework to Drive Business Success,” an Amazon #1 best-seller for business owners and CEOs. For additional information about the companies who trust Chief Outsiders as their premier source for business growth acceleration, click here.


Lisa Maher

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Maher