Simility Expands to Europe and Appoints Hassan van de Riet as Senior Director of Sales, EMEA

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New role aims to accelerate EMEA business

Sales veteran Hassan van de Riet joins Simility, Inc., a leading adaptive fraud-prevention solution provider, as senior sales director for the EMEA region. With Simility accelerating global expansion thanks to a $17.5M round of funding—led by Accel partners and participation from new strategic investor PayPal—Hassan will be key in driving the company’s growth strategy in that region.

Simility chief executive officer Rahul Pangam describes Hassan’s contribution as essential to this invigorating phase in the company’s expansion. “We are thrilled to have Hassan join Simility. Hassan’s in-depth industry knowledge and his proven track record of value creation will ensure Simility’s continued growth success as an independent leader in the European market.”

Hassan brings with him over 20 years of experience in software sales and security. Senior roles include serving as regional sales director of WhiteHat Security; before that, he was EMEA sales director at ThreatMetrix, managing and expanding the company’s international business while building its EMEA team.

“I am delighted to be able to bring my experience to Simility, as I see immense opportunities for the technically innovative fraud-detection solution from Simility’s enormously talented team in an extremely dynamic and exciting industry,” commented Hassan.

Hassan is a Netherlands native and earned a bachelor of science, business, and management in technology degree from The Amsterdam University of Applied Sciences. In his spare time, he enjoys running in the park, or taking his family dog for walks.

About Simility:
Simility provides a cloud-based and on-premise fraud detection software solution that combines the power of machine learning and human analysis. Simility’s highly scalable platform protects enterprise clients and SMBs from the most sophisticated types of fraud, and empowers fraud analysts to quickly adapt to fraudsters’ evolving tactics—without having to write code. Built “by fraud fighters for fraud fighters,” the founding team’s combined 27 years of fighting fraud at Google puts them in a uniquely qualified class of fraud detection and prevention experts. Founded in 2014 and headquartered in Palo Alto, Calif., Simility is backed by Accel Partners, Trinity Ventures, and The Valley Fund. For more information, visit or follow us on twitter @Simility.

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