‘Sam the Scaredy Cat Dog’ Gets New Marketing Campaign

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Diana Duncan’s book shares amusing tale in rhyming couplets, deals with problem of bullying

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Diana Duncan believes bullying is a huge problem for many kids and she decided to write “Sam the Scaredy Cat Dog” (published by Partridge Singapore in September of 2015), a children’s rhyming picture book about a young girl whose timid dog Sam suddenly develops the courage to defend his young owner Cleo when she encounters bullies on her way to school.

Set for a new marketing campaign, the book tells the story of Cleo’s dog named Sam; although enormous, he is a real wimp and is even scared of pint-sized dogs and cats! One day, however, he shows his true colors when he finds the courage to defend Cleo when bullies decide to pick on her as she skips off to school. He even lands himself a splendid daytime job.

“This is an amusing tale, told in appealing rhyming couplets,” Duncan says. “But it also deals with a very serious contemporary problem that children encounter in their everyday lives: bullying. The story shows how animals can provide comfort to children facing problems or simply needing a cuddle!”

An excerpt from the book:

And suddenly, he felt as brave as could be.
As huge as a giant, as wild as the sea.
Enough was enough. No one bullied his mate!
He puffed up his cheeks; he sprang over the gate.

“Sam the Scaredy Cat Dog”
By Diana Duncan
Softcover | 8.5 x 11in | 26 pages | ISBN 9781482853070
E-Book | 26 pages | ISBN 9781482853087
Available at Amazon and Barnes & Noble

About the Author
Diana Duncan is a former secondary school English literature teacher. She is a New Zealander and has lived in Hong Kong for many years.

Partridge Singapore, an imprint in partnership with Penguin Random House Singapore, aims to help writers in Singapore, Malaysia, and the rest of Southeast Asia become published authors. Partridge Singapore gives authors in the region direct access to a comprehensive range of expert publishing services that meet industry standards but are more accessible to the market. For more information or to publish a book, visit http://www.partridgepublishing.com/singapore or call 800 101 2657 (Singapore) or 1 800 81 7340 (Malaysia). For the latest, follow @PartridgeSG on Twitter.

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