The Global Association of Baby Equipment Rental Companies Partners with goBaby

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The global baby gear rental industry association offers digital expansion opportunities to its members; promoting industry growth and reach.

GABERCO consistently looks for partnerships and opportunities to help our members grow their baby equipment rental companies so that parents can travel safely and easily.

Today, the Global Association of Baby Equipment Rental Companies (GABERCO) announces a strategic partnership with the premier baby gear rental app, goBaby Travel, Inc (goBaby). Now, member companies of GABERCO have the ability to sign up for the goBaby app (currently available on the iOS platform, Android version is in development) and enjoy a discounted service fee.

"GABERCO is constantly evaluating potential strategic partners to help our member companies expand their businesses," says Rossana Krauss, Founding Member. "goBaby was a logical fit for our organization as it answered a need for our member companies to expand their reach to those who naturally shop via their phones without the large investment of building their own apps."

Most baby equipment rental companies have limited budgets which prohibit their ability to do things like build apps, purchase global advertising, or carry vast amounts of insurance coverage. GABERCO helps these companies harness the power of grouped buying for better rates and partnerships with other providers, companies, manufacturers and more so that they can expand their businesses and grow revenue.

"goBaby came into the industry with the goal of making travel easier on parents by allowing them to easily find local baby equipment rental providers in their destination markets," says Natalie Kaminski, co-Founder and CEO of goBaby. "There are hundreds of baby equipment rental companies globally, but there are few resources where a traveling parent can find them all in one place, and there wasn't a way to find them at all within the mobile arena through apps," she continues. "We have a dual mission of helping parents as well as helping these small businesses around the world expand their reach and revenue, and GABERCO was a perfect partner alignment for us to expand both goals."

The partnership between GABERCO and goBaby gives member companies a discount on the standard percentage charged to those listing their gear and equipment for rent inside of the app. In addition, GABERCO members receive additional expansion leads from goBaby and a discount on the buildout of their own custom branded apps for their baby gear company.

"As a career entrepreneur with a vested interest in growing small businesses in a global economy, it's imperative that multiple agents within an industry find ways to support one another in a mutually beneficial way rather than compete against each other 100% of the time," says Amanda Vega, Co-Founder of GABERCO. "When we think creatively as partners rather than competitors it's amazing what we can all do to grow individually and as an industry. Partnerships such as this help support small businesses and help make travel easier for parents and children; which is essential to creating a truly globally minded future."

"Our ultimate goal is to build an ecosystem for traveling families. We want to collaborate with like-minded companies whose purpose is to change how parents with small kids travel. We cater to new, millennial families, who use mobile devices to book travel, find places to visit, eat, shop - but also book an Airbnb, a nanny and baby gear while they're away. It is all about convenience, but also safety and trust, therefore a partner like GABERCO is a perfect collaborator for us," says Ksenia Bolobine, Co-Founder of goBaby.

About The Global Association of Baby Equipment Rental Companies (GABERCO)
The Global Association of Baby Equipment Rental Companies (GABERCO) is the professional organization that connects baby equipment rental companies across the world in order to set standards within the industry and support success of each member company. Accredited members of the organization adhere to the highest in all safety and customer service standards available in the industry; including specific insurance and other protections for consumers, partners, and product manufacturers. The organization facilitates growth to member companies through sharing of marketing and business support ideas, partnering and referral programs, discounts on gear and other services such as insurance, and management of communication channels where we can all better support one another. For more information please see

About goBaby
goBaby is the Airbnb for baby gear rentals!
goBaby offers traveling families an easy way to rent strollers, car seats and other items they need for their children during trips from a rental marketplace of local parents and baby gear rental providers. For local parents, goBaby is a simple way to make extra cash by renting unused equipment to traveling parents to better their vacation experience.
For baby gear rental providers, goBaby is a no-cost technology solution that provides additional marketing and lead generation opportunities via an advanced mobile and web based platform.
For more information please see

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Amanda Vega
since: 01/2017
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